Since 2016, the second-child policy has been fully liberalized, and the maternal and infant industry has developed rapidly; Industry 1: Baby industry markets such as diapers and milk powder; Industry 2: Mother care industry markets such as postpartum recovery;
According to 50% of urban women, there are at least 10 million potential consumers. Especially after the two-child policy was fully liberalized in 2016, my country's birth rate hit a small peak, and the number of postpartum women soared significantly. Among them, the "post-90s" generation has higher requirements for personal image and quality of life, and is more open-minded about career and fashionable healthy life concepts. Pursuing beauty and becoming a hot mom has become a common life goal for the post-90s generation. At the same time, 100% of all postpartum women face maternal and childbirth problems to varying degrees, with women born in the 1985s and 1990s becoming the backbone of childbirth. Different from the previous generation, their awareness and demand for postpartum recovery are constantly increasing. This is a 100-billion-dollar postpartum recovery market that is in urgent need. In this era of rapid economic and technological development, women's health concepts are becoming increasingly popular. Therefore, it is good to join the postpartum recovery center
2. The support ability of the brand; postpartum recovery is an enterprise with relatively large investment. For franchisees, if they want to fully operate the store, they must have a strong brand. Support and support;
3. Store operation capabilities. There are many brands in the franchise industry that join for the purpose of franchising. They have no training or experience in stores and have no ability to engage in store operations
The above three points are very important. I hope everyone can understand the key points when inspecting the brand. I hope it will be helpful to everyone