Le Coq Sportif is a sports brand from France.

Le Coq Sportif can be traced back to 1882 when French national Emile Camuset founded Le Coq Sportif, a sports brand that started out as a manufacturer of sportswear and sports socks, and used this little rooster as its brand logo. It was not until 1948 that Le Coq Sportif was officially registered.

But it really attracted the attention of the sports world when it sponsored the French team in the 1982 World Cup, and it began to gradually establish its position as a leading brand. It exclusively provided sports brand clothing for France in professional cycling competitions. By 1951, 12 countries internationally had designated Le Coq Sportif's professional sports clothing.

In addition, it has also long-term sponsored FC Nantes, the team that won the French Football League championship for 38 consecutive seasons; it is also a Kenyan middle and long-distance national athlete, an Argentinian tennis player, a British football club and other well-known national or sports players. Professional sporting goods brand designated by the project competition.

History of the French rooster brand

Mr Emile Camuset is a French Melias clothing manufacturer. In 1882, he named France’s national bird (the rooster) ) as the logo, and the brand was founded as "Le Coq Sportif".

Le Coq Sportif is deeply loved by everyone for its high-quality clothing. Since the 1980s, many football clubs have chosen it as their team uniforms. (For example: Ajax of the Netherlands, Inter Milan of Italy, etc.) Argentina’s uniform was used when they won the World Cup in 1986. Lao Ma will continue to wear the uniform that won the championship every time he watches Argentina play.

In 1990, the Japanese company DESCENTE obtained the trademark rights of Le Coq Sportif in Southeast Asia and officially started sales. And in 1995, sales of Le Coq Sportif Golf began.

Reference for the above content: Baidu Encyclopedia - French Rooster