As market competition continues to intensify, more and more companies are beginning to pay attention to trademark construction. The reason for this is that trademarks and their assets have many effects on companies. In the long run, trademark is an important strategic tool for enterprises to obtain sustained competitive advantages. It can bring huge long-term investment returns to enterprises. So what effect do the intangible assets contained in trademarks have on enterprises?

The main functions are as follows:

1. It can save marketing expenses. Products or services with trademark assets can not only attract new customers, but also retain old customers. If the trademark has high visibility and loyalty, the company can achieve good results without spending much marketing expenses. Therefore, products or services with trademark assets can save a lot of marketing expenses.

2. Can increase the added value of products or services. Trademarks can satisfy consumers' psychological needs and self-actualization needs. Therefore, products or services with trademarks have higher added value than products or services without trademarks, and can therefore be sold at a premium. If it is a strong trademark, you can get a higher premium, thereby earning higher profits for the company.

3. It can enhance the company’s image. Good trademark assets can make customers have a good impression and rich associations of the company, thus helping to enhance the company's image.

4. It can improve the competitiveness of enterprises. Good trademark assets can set up barriers to competition and buy companies time to respond to threats from competitors, thereby improving their competitiveness

5. They can help companies expand. Trademarks represent credibility and a company's consistent commitment to customers. Trademark assets can make consumers generate a series of associations, thus providing conditions for enterprises to effectively expand.

The above is about what role the intangible assets contained in trademarks have on enterprises? The entire content of this article is compiled and recommended for you by Bajie Intellectual Property Trademark Transfer Network. Trademarks are important intangible assets of an enterprise. They will appreciate in value as the enterprise continues to grow, and the value behind it is immeasurable.