1, eye-catching and continuous exposure

Whether it appears on TV screens or in subway stations, the eye-catching ability of stars is much higher than that of ordinary people, and the attention that stars can bring is also very high. Therefore, when you see the opening of some shopping malls, brand launches, and even real estate, you will invite star platforms, and the stars will bring their own traffic.

2. Promote transformation

Using the influence of stars to attract attention is the first step. Celebrity endorsement can increase consumers' goodwill towards the brand, thus enhancing the trust of the brand and increasing the transformation by using the fan economy.

3. Enhance brand connotation

Advertising to enhance brand connotation is based on the brand itself.

Second, the disadvantages of celebrity advertising:

1, product image confusion

Because of the high eye-catching rate of celebrities, it is easy to distract people's attention from advertising products and usurp the role of the host. The survey results show that in celebrity advertisements, 82% people remember the image of celebrities, 49% people remember the brand name of products, and 45% people remember or confuse the image of products. The data shows that consumers are more likely to remember the personal image of stars and ignore the goods themselves.

2, the feeling of not being credible

If there is no internal or obvious connection between celebrities and advertising products, they will feel far-fetched and unreliable: some enterprises often find celebrities who have nothing to do with themselves, which makes the credibility and influence of celebrity advertisements decline.

3. The bad image of celebrities spread to enterprises.

The personal images of stars are uneven. Once their social reputation is bad, it may spread to products. Therefore, it is very important for businesses to choose the right celebrities, otherwise there may be hidden dangers.

Celebrity advertisements are easy to put the cart before the horse.

Celebrity advertisements focus on celebrities. The advertising quality is not satisfactory, the advertising content lacks originality and pays little attention to the creativity of advertising, so the advertising quality is probably not high.

5, increase the cost of enterprises

Inviting celebrities needs a lot of money, high endorsement fees and promotion fees, which brings great economic pressure to enterprises and makes ordinary small and medium-sized enterprises lag behind.