Before reading this article, you may have consulted several trademark registration platforms, and some of these systems will say that they can ensure that your trademark application is 100% approved. The editor here must tell you that this is a typical false advertisement. The Trademark Office of the State Intellectual Property Office clearly warns not to believe such propaganda. What is the reason why the trademark cannot be 100% registered? analysis below.
Reason 1: There are blind spots in trademark review. After a trademark applicant submits a trademark application to the Trademark Office, the Trademark Office must enter the application into the system within about 1 to 3 months. Then, this part of the trademark application information cannot be queried for several months, resulting in a blind inspection period for trademark inquiries. When applying for a trademark, no trademark agency can bypass this step, so it cannot guarantee 100% registration of the trademark.
The second reason is that the staff of the Trademark Office have different subjective approval perspectives. Each registered trademark application is checked by staff. Different auditors may obtain opposite analyzes for the same trademark. The China Trademark Office allocates each trademark for review at will, and adjusts and changes the approval allocation at any time. Therefore, it is impossible to determine who will be assigned to check your trademark. Therefore, some trademark agencies say that they have acquaintances in the China Trademark Office, which is definitely a flag.
The third reason is that there is a trademark opposition period. After the trademark passes the preliminary examination, it will enter a three-month trademark opposition announcement period. After the expiration of the announcement period, the trademark application is officially successful. According to the provisions of the Trademark Law of the People's Republic of China, during the announcement period, relevant personnel can file trademark objections with the Trademark Office. A challenge to the establishment of a trademark application by the Trademark Office will be rejected. Even if you sign a contract, the other party agrees to help you based on trademark approval. What can they do during a trademark opposition?
Illegal trademark agencies will devise ways to hide legal liability. They will impose many constraints on their commitments. You must identify them carefully. Trademark applications cannot be guaranteed to be 100% based. Maybe you'll eventually register successfully, but that's just a coincidence. If you apply for a few more trademarks, these so-called 100% successful trademark agents will not be able to help you continue to register successfully.
If you want to register a trademark, you should find a professional trademark agent to help you check the pass rate of trademark registration and then decide whether to register it. Don't blindly believe that 100% of the certifications are successful, most of them are lies.