As a patent right, a trademark should be owned by every company. It will increase in value as the company's brand level continues to improve, and its future value is immeasurable. Therefore, don’t underestimate small brands. It's very powerful. Let us tell you the powerful role of trademarks from five places.

1. Trademarks have the function of identifying the source of goods

Trademarks are identifiable, which is also the basic function of trademarks. The main function of a trademark is to identify the source of goods. Therefore, only those with this capability can become a trademark. People who don't have this feature can't call it a trademark.

2. Trademarks have the function of promoting sales

Producers and operators use trademarks to indicate the source of products. Customers use trademarks to distinguish similar products, understand products, and make choices, making trademarks a market development A key tool to compete with the market, this is also an important role of trademarks.

3. The function of trademarks to ensure product quality

The use of trademarks can make producers and operators feel the pressure of market competition, care about product quality, and maintain stable quality. Trademarks can also guarantee Product quality.

4. Trademarks have the function of advertising

Modern commercial publicity often takes trademarks as the core, publishing product information and recommending products based on trademarks, which are prominent, simple and easy to remember, and can rely on trademarks and other specific Logo to attract customers' attention and enhance the impression of the product. Products attract customers, and customers rely on trademarks to choose products. The effect of trademarks is self-evident. In reality, a trademark has become a silent advertisement, highlighting the advantages of the trademark.

5. The function of trademarks in shaping business reputation

Trademarks are an excellent symbol of product reputation and related corporate reputation. Therefore, an effective way to shape reputation is to produce a reputable trademark. This kind of reputable trademark can not only help consumers choose reliable products, but also help the reputation of producers and operators not be damaged. In addition, the more widespread the use of a trademark, the greater the effect of establishing and maintaining reputation, making company competition and product competition into trademark competition. The greater the popularity of the trademark, the higher the competitiveness.