In order to meet the needs of market competition, enterprises must continuously improve their trademark awareness, learn and understand the contents and provisions of trademark laws and regulations, proactively formulate trademark management systems, and provide all-round protection for trademarks. Generally speaking, the trademark management system within the enterprise should include the following contents:

1. The enterprise should set up a specialized functional department to be fully responsible for the enterprise's trademark management and decision-making

The enterprise leadership group should Pay full attention to trademark work and incorporate the formulation of trademark strategies into the company's business management system. Although many companies have strengthened their internal trademark management, management functions are scattered and responsibilities are unclear, which is not conducive to scientific management. Judging from practical experience, it is not appropriate to disperse trademark management to multiple functional departments. Large-scale enterprises should set up an intellectual property department, or merge management work into a comprehensive trademark functional department. For example, Baige Group has specially set up a trademark management agency to uniformly manage trademark work.

2. Trademark management within an enterprise is a serious task, and various working systems for trademark management within the enterprise should be established and improved

3. Pay attention to the management of corporate trademark files and give full play to trademark The role of archives

Enterprise trademark archives are relevant documents and materials saved by the enterprise during the process of trademark registration and use. Whether the company's trademark files are complete and well managed is related to whether the trademark can be effectively protected. If two applicants apply for the same registered trademark on the same product on the same day, according to the provisions of the Trademark Law, the trademark applied for registration on the same day will be rejected based on the principle of first use. At this time, the original trademark information used by the enterprise in design becomes key evidence. Doing a good job in corporate trademark archiving includes three aspects:

First, collect documents related to trademark registration, including the design process, design description, design date, application date, etc.;

Second It collects and organizes relevant materials for the protection of exclusive rights to trademarks, including comprehensive trademark case complaint materials, inspections and handling by law enforcement agencies, etc.

The third is to collect and organize the business performance records of each product where the trademark is used, and the advertisements used to promote the trademark, etc.

When an enterprise establishes a trademark file, it is generally better to create one file based on one trademark. These files will play a role in the business management process and when requiring infringers to compensate for losses.

4. Form an enterprise trademark system and enhance the market competitiveness of trademark enterprises

An enterprise trademark system is an enterprise composed of several trademarks and their activities that are interconnected and influence each other. The collective name for the entire trademark. The formation of an enterprise's trademark system should meet the following conditions:

(1) The enterprise has a strong trademark awareness, forming a good pattern of organic combination of goods and trademarks; it has several registered trademarks, and they are an interrelated whole. If With only two or three trademarks, it is difficult to form a system; (2) Each trademark has a strong overall function and basically achieves the "three unifications", that is, the unity of trademark behavior and business behavior, the unity of trademark reputation and corporate reputation, and the unity of trademark advantageous behavior and The company's advantages are unified;

(3) The company's trademark behavior is standardized and scientific, the company's trademark reputation is high, and one or more trademarks have high visibility, which can bring good economic benefits to the company. Establishing a corporate trademark system is conducive to promoting the overall development of corporate trademark work.

5. Actively assist law enforcement agencies in combating counterfeiting and infringement activities

And keep relevant information on anti-counterfeiting activities on file to safeguard the legitimate rights and interests of enterprises.