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Company introduction of Hengshui Laobaigan Liquor Co., Ltd.

Hengshui Laobai dry wine has a brewing history of more than 18 years, and won the gold medal in Panama World Expo in 1915. In November 24, it was recognized as "China Famous Trademark" by the State Administration for Industry and Commerce; In 26, Hengshui Laobai Dry Wine was recognized as the first batch of "Chinese time-honored brands" by the Ministry of Commerce. In 27, it passed the mark audit of "Pure Grain Solid Fermentation Liquor"; In 28, the brewing technology of Hengshui Laobaigan wine was recognized as "intangible cultural heritage" by the Ministry of Culture. In October of the same year, the company's second largest brand "Eighteen Breweries" was recognized as "China Famous Trademark".

The company has three branches, namely Hengshui Laobaigan Liquor Branch, Xingya Feed Branch and Jing 'an Branch, and a joint-stock company: Hebei Sige Breeding Pig Co., Ltd. (with a share of 42%). Its leading industries are Hengshui Laobaigan Liquor Brewing, Livestock and Poultry Breeding and Feed and Additive Production. The predecessor of Hengshui Laobaigan Liquor Company was Hebei Hengshui Laobaigan Distillery. In 1946, 18 traditional private brewing workshops in Hengshui were nationalized, and its leading product, Hengshui Laobaigan Liquor, has a long brewing history. According to written records, it originated in the Han Dynasty (A.D. 14), became famous in the Tang Dynasty, was officially named in the Ming Dynasty, and is famous for its "mellow and elegant, sweet and rich". Over the past few decades, the company has combined modern management with traditional technology, adhered to the quality policy of survival by quality, development by science and technology, and casting famous brands in consumers' hearts. In 1994 and 1995, it passed ISO92 product quality certification and quality system certification, achieving the integration with international advanced quality management standards and continuously improving product quality. At the same time, pay attention to the development of new products, Hengshui Laobai dry wine varieties from the original dozen to more than 1, deeply loved by consumers. Hengshui Laobai Dry Wine was approved by Hebei Technical Supervision Bureau as the first batch of inspection-free products in Hebei Province in 1994. In 1997, Hengshui Laobai Dry Wine was rated as a famous brand product in Hebei by the provincial strategy group of revitalizing the province with quality and famous brands, the provincial economic and trade commission and the provincial technical supervision bureau, ranking first among the six famous wines in Hebei. In 2, it was once again rated as a key brand-name product in Hebei Province. Hengshui Laobaigan Liquor Branch has an annual production capacity of 2, tons of high-quality liquor, which is the backbone enterprise of liquor production in China and the largest enterprise in Laobaigan flavor type.

Hengshui laobai dry wine is fragrant and simple, and has an endless aftertaste after drinking. It not only tastes good, but also has a reasonable price. It is a good wine that ordinary people can afford.

Hebei Hengshui Laobaigan Liquor Co., Ltd. (hereinafter referred to as "the Company") was established on December 3, 1999 with Hebei Hengshui Laobaigan Brewing (Group) Co., Ltd. as the main sponsor and six promoters including Hengshui Jing 'an Group Co., Ltd.. The registered capital is 14 million yuan. The leading industries are the production and sales of Hengshui Laobai dry wine, the breeding and sales of commercial pigs and breeding pigs, and the production and sales of feed. The company was officially listed on the Shanghai Stock Exchange in October 22, and it is the only listed company in Hengshui.

The predecessor of the company, Hengshui Laobaigan Distillery, was established by nationalizing 18 private winemaking workshops in Hengshui in 1946. Its leading product, Hengshui Laobai Dry Wine, has a brewing history of more than 1,8 years. According to written records, it started in the Han Dynasty, flourished in the Tang Dynasty and was named in the Song Dynasty. It was listed as a national banquet wine in the Ming Dynasty and enjoyed the reputation of "a thousand people next door are drunk, and the altar is full of fragrant flowers". By the end of the Qing Dynasty and the beginning of the Republic of China, it was famous and spread abroad. In the second year of Xuantong (AD 191), it was exported to Singapore. In 1915, Panama World Expo won the gold medal. After the founding of New China, Hengshui Laobai Dry Wine developed steadily. In 1952, it was used as a condolence product to resist US aggression and aid Korea, and went to North Korea with the motherland condolence group to express condolences to Chinese people's Volunteer Army and the Korean People's Army.

"Hengshui Ganquan is a good wine, and historical wine is more fragrant today". Since the establishment of the company, Hengshui Laobai Dry Wine has won numerous awards. In 22, 67 Hengshui Laobai Dry Wine won the National Typical Style Gold Cup Award. The "Hengshui" brand registered trademark used in Hengshui Laobai Dry Wine was recognized as "China Famous Trademark" by the State Administration for Industry and Commerce in November 24. On December 14th, 24, the industry standard of "Laobai Dry-flavored Liquor" represented by Hengshui Laobai Dry Liquor was finally officially confirmed by the National Standardization Committee after the company's scientific research personnel struggled hard, and it was officially implemented on June 1st, 25, which made Laobai Dry Liquor gain the same industry status as other representative liquors with strong flavor, faint flavor and maotai flavor. In 25, the company successfully passed the confirmation of the National Standardization Management Committee, won the title of "AAA-level standardized good behavior enterprise" and was approved by the National Tourism Administration as a national industrial tourism demonstration site; In 26, Hengshui Laobai Dry Wine was recognized as the first batch of "Chinese time-honored brands" by the Ministry of Commerce. In 27, it passed the mark audit of "Pure Grain Solid Fermentation Liquor"; In 29, the National Standard of Laobaigan Liquor, mainly drafted by Hengshui Laobaigan Company, won the "China Standard Innovation Contribution Award"; In 21, Hengshui Laobaigan won the world honor again and won the "Millennium Gold Award" at the Shanghai World Expo. These honors have greatly improved the brand awareness of Hengshui Laobaigan and greatly improved the core competitiveness of the enterprise.

the company insists on brand building as the core, vigorously implements the brand development strategy, deeply digs into Hengshui Laobaigan liquor culture, enriches its historical connotation, meticulously creates its corporate image and brand image, and strengthens its brand operation, so that Hengshui Laobaigan liquor glows with unprecedented brilliance and vitality. Hengshui Laobaigan Liquor has become a liquor brand with high popularity and reputation in China. At the same time, in the new era, the company carries forward the inheritance and innovation of traditional skills and culture, adheres to the road of technological innovation and product innovation, constantly develops middle and high-grade products by strengthening brand building, optimizes product quality, improves product connotation, grasps two key links of marketing and research and development, increases product publicity, and actively explores markets all over the country. Hengshui Laobai Dry Wine has blossomed all over the country, and its market share has greatly increased year by year.

during the twelfth five-year plan period, the company will be guided by the scientific development concept, follow the concept of circular economy, take Hengshui Laobaigan wine industry as the leader, make it bigger, better and stronger, implement the famous brand strategy, and actively explore the market, so that the company can achieve sustained, healthy and rapid development. Passion: Liquor like Hengshui Laobaigan is a symbol of passion to a great extent, just like the passionate heart that high-level liquor consumers often have-strong emotions, firm beliefs and indomitable pursuit of their careers.

once upon a time in america: Only a 67-degree wine is worthy of a true friendship between life and death, and it can bear the profound friendship of treating each other with sincerity and once upon a time in america. Longing for such friendship, you will naturally choose such wine.

After vicissitudes of life: In people's minds, the charm of men may all come from success, but the most touching thing is the sense of vicissitudes of life. Only after vicissitudes of life can there be a sense of heaviness, a story with connotation, maturity and fullness, just like the mellow and profound Hengshui Laobaigan.

composure and calmness: Just like Hengshui Laobaigan, it still has a fragrant, harmonious, high but not strong taste. In people's hearts, what is really worthy of reverence is not the exposed edge, but the composure and calmness beyond passion. It is the eyes of Mount Tai that have collapsed in the past and remained the same, and there are millions of soldiers in their chests.

Loyalty and honesty: A mature man who shows the charm of generals everywhere will stick to his word and integrity; As for the celebration of the success of friends' parties and business negotiations, everyone hopes that the other party can express their sincerity with wine and loyalty, just like themselves.

people are easy to be close to the people: people with higher level are often more easy to be close to the people, and wine with higher level is often more harmonious in taste. The mellow and profound general style symbolized by Hengshui Laobaigan has the characteristics of being easy to be close to the people in addition to passion and calmness.

The advertising slogan Hengshui Laobaigan, which tastes like a man.