Trademark is a very important part of an enterprise, representing the external image of the enterprise and directly reflecting the temperament of the enterprise. Especially the larger the enterprise, the more attention it pays to trademarks. No, it was reported in the news that the famous company Xtep applied for a very unfair trademark. This behavior of Xtep Company has caused some discussion in the society. If Xtep can successfully apply, will other companies imitate Xtep's behavior? I think other companies will imitate Xtep's behavior for the following reasons. First of all, other brands are considering their own future industrial layout. Secondly, the price of using a trademark registered by others will be very high.

1. Other brands consider their own future industrial layout.

The more powerful a company is, the more comprehensive and thorough its plan for the future will be. Industries are often laid out based on development strategies. Reaching the point of being one step ahead of others will help these companies enter the market first and gain innate advantages. In this way, these companies will have great advantages in future corporate competition. Especially a big company like Xtep. Moreover, a company's brand and trademark are directly related to the company's external image. The first impression others have of a company is often the company's trademark. If the company uses a trademark that is not its own but pays others to authorize its use, it will undoubtedly give others a bad impression of the company. 2. The price of using a registered trademark is relatively high.

Our country’s protection of corporate trademarks, personal patents, intellectual property rights, etc. is very complete and complete. There are many laws and regulations that come with it. Under such conditions, if anyone dares to use other companies' trademarks without consent, they will undoubtedly be severely punished by laws and regulations. Especially for enterprises, it will directly affect the reputation of an enterprise. This company will also be labeled as a copycat. Therefore other brands are developing in order to reduce in the future. Because of some usage costs brought by trademarks, they will imitate Xtep.