Hermès is a French luxury jewelry, which is destined to be expensive.

Its price is determined by the "three don'ts" and "three insistences" in their brand development. The "three don'ts" are not to blindly expand, not to make frequent acquisitions, and not to license products. The "three insistences" are to stick to stability and tradition, stick to high prices and high quality, stick to high-end and details. This determines its scarcity, classicness and tradition, and also determines its high price.

Why do many people think Hermès is ugly? Because Hermès adheres to classics and tradition rather than fashion, and the design of Hermès is also based on the thinking of Europeans and Western culture, which itself is different from the beauty of the East, so Hermès is indeed not good-looking and a bit ugly.

Why do people still buy Hermès even though it is ugly and expensive? First of all, Hermès is not ugly in the eyes of Westerners. It is scarce and a luxury product that can show one's identity and status. Although Orientals do not recognize the aesthetics of Hermès, what do some wealthy people who do not work hard on their own use to show off? Luxury jewelry among luxury jewelry is naturally the best choice. What they choose is not a bag, not beauty, but the Hermès trademark!