Common OEM brands: Nanjiren, Yu Zhaolin, Hengyuanxiang, Beijijing, La Chapelle.

1. Nanjiren

Nanjiren was established as early as 1998. After its establishment, Nanjiren established its own brand with high-quality clothing and underwear products. At its peak, it also invited a large number of popular celebrities to endorse, such as Andy Lau, Ge You, Anita Yuen, etc. However, after seeing that many companies earn revenue through brand licensing, Nanjiren also quickly transformed in the corresponding direction.

2. Yu Zhaolin

Yu Zhaolin is also one of the famous thermal underwear brands in China. Founded in 1996, he pioneered the concept of thermal underwear. Due to its novel clothing, comfortable and warm clothing, it is very popular. It has been highly praised by people for a long time and has made a lot of money in the trend. It has been sitting firmly on the throne of national thermal underwear for more than ten consecutive years. According to relevant market statistics, Yu Zhaolin achieved sales of 280,000 sets of thermal underwear in just one year.

3. Hengyuanxiang

Hengyuanxiang is an old company founded in 1927. Its main business direction is household products and clothing. During the 2008 Beijing Olympics, many people must have seen Hengyuanxiang's advertisement, "Hengyuanxiang, Sheep, Sheep, Sheep." This magical advertising slogan instantly made Hengyuanxiang a household name. Hengyuanxiang's cashmere products have always been in the direction of high prices and high quality. However, in 2005, Hengyuanxiang changed its production model, established hundreds of franchise factories, and opened more than 7,000 sales outlets, all of which brought Hengyuanxiang Achieved huge profits.

4. Arctic Velvet

Beijing Velvet is also one of the important leading brands in my country's thermal underwear industry. Founded in 1998, it quickly occupied the market with its excellent quality and low price. However, in the brand After the start, this company followed the same path as Yu Zhaolin and began to sell its own trademarks, while reducing the proportion of product production in order to earn trademark licensing fees. In today's market, there are a large number of Arctic Velvet OEM products, while products produced by the original factory are very rare.

5. La Chapelle

La Chapelle is one of the earliest fashion brands established in my country. Its main business is fashionable urban women's clothing. However, as major foreign fashion brands enter the Chinese market, La Chapelle's living space has been repeatedly squeezed, and it is even on the verge of bankruptcy. In 2021, La Chapelle filed for bankruptcy with the company due to insolvency. In order to reduce the proportion of debt, the company began to sell products at low prices while increasing revenue through brand licensing.

The above content refers to Baidu Encyclopedia-La Chapelle