Luzhou Laojiao is a well-known liquor brand in China, and its high-end brand "Guojiao 1573" has broken Moutai and Wuliangye's long-term monopoly on high-end liquor. Together with the rising star Shuijingfang, it has occupied a place in the high-end liquor market.

A few years ago, Luzhou Laojiao Co., Ltd. launched a new corporate logo design, using the red and blue "Tai Chi" logo as the entire corporate image of Luzhou Laojiao. However, the new logo will not be used as a specific product brand. It is mainly used to promote the overall corporate image of Luzhou Laojiao. The previous logo had a typical farming culture color, while the new logo uses a red and blue "Tai Chi" style to reflect the concept of the dual brand strategy of "Luzhou" and "Guojiao". The original "Luzhou" brand logo will only be used as the company's product logo.

Due to its long history, liquor companies rarely change their logo designs in the entire industry. Xie Ming, chairman of Luzhou Laojiao, said that the promotion of the new logo is a challenge for the company.