Yilida ceramic tile is a relatively new enterprise, belonging to the second-line brand. In many cities, the market share and popularity of ELIDA tiles are relatively low. This may be because the brand awareness and financial strength of ELIDA tiles are relatively weak compared with the first-line brands, and the production equipment and technical level are relatively backward. All these factors may cause ELIDA tiles to be unable to produce high-quality products, thus being in a relatively inferior position in the market competition. So ELIDA tiles can be classified as second-line brands.