1. Trademark transfer is the result of voluntary transfer between buyers and sellers. The seller hopes to transfer the trademark to solve the problem of trademark idleness and seek the value of the trademark itself; Buyers hope to obtain the exclusive right to use a trademark by purchasing the trademark, and they can also operate directly on the original popularity of the trademark, which is a win-win situation for both parties.

However, the trademark transfer is forced to be transferred or not carried out by the buyer and the seller, so the starting point in the transaction is completely different.

2. After the trademark is transferred, it can no longer claim some previous infringements, and the trademark right is owned after the expiration of the approved announcement;

trademark transfer has retrospective effect, that is, the successor can claim rights for the infringement before the transfer.

3. The trademark transfer will take legal effect on the day of the objective facts that lead to the transfer, and the successor can obtain the exclusive right to use the trademark on the same day;

trademark transfer needs to be strictly examined by the Trademark Office, a trademark announcement has been issued and no one has raised any objection before you can enjoy the exclusive right to use the trademark.