First, the three names are consistent and can be consistent with the goods.
The company registration only shows that we have the conditions to operate. However, in the course of operation, the company must consider the packaging and promotion design of its own goods. If the packaging doesn't even have our brand, then no matter how high-grade the packaging is, the goods can't sell at a price. Just like the clothes on the roadside stalls are beautiful, the latest models and quotations are not comparable to the out-of-season clothes of brand stores. For example, how many Taobao shops sell clothes now? They all register a brand, label their products and sell them at high prices.
Therefore, for commodity companies, the fact that the company name cannot be registered as a trademark has little effect. However, compared with service companies such as teaching and beauty, their own company name cannot be registered as a brand, which has a great impact on their implementation and publicity. For example, New Oriental was timely from the beginning, and the company name and trademark name were exactly the same.
Two or three names are the same, which is convenient for the promotion of promotional products.
Trademarks are used to distinguish other goods and facilitate brand promotion! Therefore, when companies promote commodities or trademarks, they all make publicity pages, posters, websites and so on. Relatively speaking, if the company name cannot be registered as a trademark, it is no problem for a commodity company. If the product changes its name, it can still be promoted, just as P&G's brands include Head & Shoulders and Rejoice.
Three, three names are the same, there is no prohibition.
In the process of trademark registration, it must be reported to the relevant competent authorities for examination and approval before the exclusive right can be obtained. In order to pass the audit smoothly, we should be careful in the production process and pay attention to the prohibition.
Four, three consistent, to prevent touching taboos.
In some occupations or regions, there will be some taboo situations, which are prevented by demand. For example, in some areas, if you participate in the "hammer" in the trademark, it is easy to cause some bad associations. After all, if the company wants to continue to be strong, it needs to think about taboos in more fields.
Five, three names are consistent and unique. According to the statistics of the General Administration of Trademarks, from 2065438 to 2006, there were 3526827 requests for trademark registration in China, and the number of trademarks in China has reached tens of millions. Faced with such a huge number of trademarks, it is very important for our company to stand out and be unique. Due to fierce market competition, consumers are more inclined to choose "the fragrance of wine is also afraid of the depth of the alley" How can a trademark without uniqueness get attention, let alone succeed?