Self-owned Brand refers to a brand independently developed by an enterprise with independent intellectual property rights.

development significance

1. Brand is one of the most powerful weapons for enterprises to open up and occupy the market. From the market point of view, brand is the first productive force of enterprises. From the point of view of products, the technology, process and quality of production determine and produce the value of products, while brands can make products produce greater added value, that is, super value. Take the best-selling Barbie dolls in the US market as an example. Barbie dolls sold in the US market are basically produced and processed by factories in mainland China. The average selling price of Barbie dolls in the American market is $1, while our average export price is only $.4. This is the amazing ratio of quality value to brand value.

2. Brand competition has largely overcome the disadvantages of asymmetric information to consumers in the quality and price competition of commodities, made consumers realize equality in business and consumption before the value of market brands, and protected consumers' consumption interests and rights to the maximum extent, which fully embodies the advantages of openness, fairness and justice in the market economy.

3. Brand is one of the important indicators to measure a country's international competitiveness. If you want to know the international competitiveness of this country, just look at how many internationally renowned brands it has. This is considered to be one of the simplest, most effective and most intuitive methods to examine a country's competitiveness. Similarly, this also applies to the investigation and understanding of a region's economic competitiveness. If quality is the life of products, then brand is the life of enterprises. Quality is reflected in products, while products and enterprises must focus on brands.

4. The brand sometimes represents more than the reputation of the enterprise. Behind some internationally renowned brands is the credibility of the country, the nation, the society and even the government. International famous brands not only include commercial and economic factors, but also cultural, geopolitical and even international political factors. We should have a clear and sober understanding of this. When we carry out brand cultivation, development and innovation, we should fully consider this point, so as to determine the correct direction and accurate positioning of our development and calmly deal with challenges and shocks from the outside world.

reference from: independent brand-Baidu Encyclopedia