Category: Society and people's livelihood >> Other social topics

Question description:

I hope you can answer it seriously and be specific. Thank you very much.

Analysis:

"China Seal·Dancing Beijing" will officially become the emblem of the 29th Olympic Games from August 3. This emblem, printed by China and rich in oriental cultural characteristics, adds richer colors to the Olympic family.

According to the Beijing Olympic Organizing Committee, "Chinese Seal·Dancing Beijing" has four meanings: One is the ingenious combination of Chinese characteristics, Beijing characteristics and Olympic movement elements. Taking seals as the main form of expression, it combines traditional Chinese seals, calligraphy and other art forms with sports characteristics. It is exaggerated and deformed through artistic techniques, and cleverly transformed into a sports figure running forward and dancing to welcome victory. The human shape also resembles the charm of the modern character "京", which contains a strong Chinese charm.

The traditional Chinese cultural symbol, the seal (Xiao-shaped seal), is used as the expression of the main pattern of the logo. The benchmark color of the main pattern is red, which conveys and represents the festive and warm atmosphere of Chinese culture. The seal appeared in China as early as four or five thousand years ago. It is a far-reaching traditional Chinese cultural and artistic form, and it is still a widely used form of expression of social integrity, which means that Beijing will achieve "hosting the most outstanding event in history." Solemn Commitment to the Olympic Games." In addition, red has always been considered the representative color of China, representing the country, celebrations, and cultural traditions.

This logo also represents Beijing’s attitude of reform and opening up and welcomes athletes and people from all over the world to gather in Beijing. It vividly expresses Beijing’s enthusiasm and sincerity with open arms to welcome guests from all over the world, and conveys the concept of the Olympics. and spirit. The athletic figure in the seal is a combination of hardness and softness, with a friendly image. It contains Chinese culture and is full of dynamics, embodying the Olympic spirit of "faster, higher, stronger" and the Olympic movement principles with athletes as the core.

The second is that the standard font design of city plus year is ingenious and unique. The font part of "China Seal·Dancing Beijing" adopts the style of bamboo slip writing in the Han Dynasty. The strokes and charm of this font are organically integrated into the "Beijing2008" font. It is natural, simple and smooth, and blends well with the emblem graphics and the Olympic rings. Integrated. The font meets the purpose of market development and is coordinated with the main pattern style of the logo, which avoids legal disputes over counterfeiting and infringement that may arise in the future due to the use of ready-made fonts in the overall logo registration and standard font registration.

The third is the coordination between the overall structure and the independent structure. The layout and proportional relationship between the Chinese seal, Beijing2008 and the five Olympic rings in "China Seal·Dancing Beijing" are almost perfect. When used independently, each part has a reasonable proportion without losing coordination.

The fourth is that it is conducive to the application and market development of image landscape. The International Olympic Committee's intellectual property registration agency believes that the main pattern of "China Seal·Dancing Beijing" has the conditions for registration as an independent trademark and contains huge potential in urban landscape layout, venue environment layout, etc.