The whole story of the Wong Lo Kat incident 06-05-2012 15:04 On the evening of May 13, Guangzhou Pharmaceutical issued an announcement saying that after the China International Economic and Trade Arbitration Commission made a ruling, Guangzhou Pharmaceutical Group and Hong Kong, the parent company of Jiaduobao The "Supplementary Agreement on the "Wang Lao Kat" Trademark License" and the "Supplementary Agreement on the "Wong Lao Kat" Trademark License Contract" signed by Dao Group were invalid, and Hong Dao Group stopped using the "Wang Lao Kat" trademark.
The story that seems to have a happy ending is not so happy at the beginning. On February 12, 1997, GPHL registered and applied for the "Wong Lo Kat" trademark. On the second day, GPHL changed hands and granted the right to use the trademark to Hong Kong Hongdao Group. No one expected that this adopted son would become famous all over the country in 2003 by saying "drink Wanglaoji if you are afraid of getting angry". In 2007, he would surpass Coca-Cola and become "China's No. 1 can".
After the Wenchuan earthquake in 2008, there was a popular post on the Internet to "ban Wong Lao Kat". "Let Wong Lao Kat disappear from the shelves in China!" can be seen on almost all major websites and communities! Block him! 》 and other posts. "Wanglaoji, you are so ruthless," netizens said. Jiaduobao Company, which produces canned Wonglaoji, donated 100 million yuan to the earthquake-stricken areas. This is the highest single donation by a domestic private enterprise so far. "In order to 'rectify' this arrogant enterprise, Buy up all the Wong Lao Kat in supermarkets! Buy every last can.”
“If you want to donate, just donate 100 million, and if you want to buy, just buy Wong Lao Kat.” The red can of Wong Lao Kat has quickly become the standard in hot pot restaurants in major cities. In 2011, the sales revenue of the red can of Wong Lo Kat reached 16 billion yuan, while the sales of the green box of Wong Lo Kat under GPHL were less than 2 billion yuan in 2011. Even such results may be due to the popularity of the red can of Wong Lo Kat. car.
In order to achieve its sales revenue of 50 billion yuan in 2015 and its overall listing goal, GPHL turned against its "godmother" Jiaduobao and wanted to take back control of the Wong Lo Kat brand. In the past 10 years, the two parties have conducted multiple rounds of negotiations around the trademark licensing contract, with the core being the lease period of the Wong Lo Kat trademark. Jiaduobao Chairman Chen Hongdao did not hesitate to pay a bribe of HK$3 million to Li Yimin, the former vice chairman of GPHL, which resulted in GPHL not recognizing the trademark lease agreement signed by Li Yimin. The two parties entered into judicial proceedings last year. After mediation failed, the China International Economic and Trade Arbitration Commission finally ruled that the trademark should be returned to Guangzhou Pharmaceutical