From March 84 to 85, Sony launched a variety of playback/recording/recording in one breath. In the same year, Sony introduced the first CD Walkman D-5 (formerly Discman).
the WM-71S released in April, 1989 is a limited edition of Walkman's 1th anniversary, and the classic model immediately caused a buying craze.
The birth of the first MD Walkman MZ-1 in May, 1992 indicates that Walkman has entered the digital age.
in p>6.24, Sony introduced a new product, Hi-MD MZ-NH1, 1G ultra-large capacity disc, and the introduction of Atrac3plus compression technology and other new technologies once again led Walkman into a new era.
in p>7.25, a new series of Network Walkman went on the market, which indicated that Sony's Walkman products were more comprehensive.
in the 2 years since SONY invented Walkman, Walkman has created a new culture of "enjoying music anytime and anywhere" for human beings, magically changed the way the world enjoys music, and freely enjoying music anytime and anywhere has become a fashionable personal experience. As a digital audio lover, it must be interesting to relive the history of WALKMAN. The author is incompetent and concocted such a "History of SONY Walkman" for readers. The level is limited, and mistakes and omissions are inevitable. Please forgive me.
In 197s
In p>1978, stereo tape recorders were widely welcomed in various occasions such as homes and automobiles. However, the products that can listen while walking are limited to mono recorders with built-in speakers and headphones.
we still remember the p>TAPE era
in p>1979, the world's first WALKMAN TPS- L2 was born. The volume size is 88x133.5x29mm, and the longest playing time with alkaline battery is 8 hours. This cassette player, which now seems to be useless in appearance and size, was surprisingly popular at that time. In the first two months. The first batch of 3, TPS-L2 units were all sold. TPS- L2 sold 1.16 million units in the first two years, and WALKAN became a social phenomenon, ranking as the most popular product in that year along with roller skates and digital watches.
TPS-L2
When TPS-L2 was published, the staff responsible for advertising creativity racked their brains for the naming of this new machine. In the constant discussion, the proposal of WALKMAN appeared. There is constant opposition. Finally, Akio Morita stepped forward: I have made up my mind, even if I resign. (In 1986, the term WALKMAN was loaded into the English dictionary! )
the history of Sony Walkman and the explanation of its terms
1. LOGO changes
1. Logo before 1999
2. After 1999, the logo of Sony Walkman products was officially changed
n The first letter w consists of five tight dots, indicating that Sony music products are rich in transmission and extensibility
nThe last point means that Walkman will remain forever in music products.
II. Noun explanation
Brand aspect
Sony: "Sony" is composed of the Latin root "sonus" which means sound and the word "SONY" which means "smart and lovely". The reason for changing the company name to be very westernized is to take a company name that people in any country in the world can easily read and remember, so that this name can become synonymous with being responsible for products and making consumers trust.
Sony in the 195s really seemed to be a "smart, lovely and energetic teenager" with great ambition to develop overseas.
Sony Walkman logo
On October 1st, 2, Sony launched a brand-new Walkman logo in China, bringing a brand-new wonderful image to the world-famous name Walkman. Based on this exciting name and brand-new Walkman logo, the concept of Walkman is brought into full play. It symbolizes Sony's creativity in design and innovation, and also makes customers feel the future digital music. Sony Walkman has developed from cassette tapes, CDs and MD to a walkman connected to the network and using memory films, and has been constantly reforming and innovating to provide customers with the best personal walkman.
Walkman keeps pace with the times
Sony created the world's first cassette Walkman in 1979, which attracted worldwide attention. In 1984, Sony pioneered CD Walkman, and in 1992, it launched MD Walkman, which was once again famous all over the world. Walkman has greatly changed the way to enjoy music, so that anyone can enjoy music anytime and anywhere. Walkman has become a symbol of popular culture, a symbol of personal walkman, a fashion in the street and a good companion in traffic.
Walkman-a popular symbol
With the popularity of Walkman, it has become synonymous with personal walkman. In fact, Walkman has become a daily expression and a noun in the Oxford English Dictionary. It brings a brand-new lifestyle of enjoying music and quickly becomes a symbol of urban life.
the significance of the brand-new Walkman logo
the brand-new Walkman logo symbolizes Sony's commitment to bring customers the best walkman enjoyment. The English letter "W" in the logo represents the prefix of Walkman. The fluidity of the logo shows that the high-quality walkman music will continue, and the high-tech feeling displayed brings out Sony's commitment to create innovative products for customers in the new digital age. One point in the logo emphasizes Sony's philosophy of personal products and attaches importance to strengthening personal characteristics. At the same time, it also shows the powerful power of Walkman in the online world. With the unique font of Walkman, the brand-new Walkman logo is a combination of meticulous and avant-garde.
Symbol of innovation and creation
The launch of the new Walkman logo coincides with a brand-new change in the way of listening to and obtaining music on the Walkman. Sony's active support for online music download service, coupled with the latest Walkman series, which can be connected to the network to download music, will create a new model for Walkman and personal audio history.
technical level
ATRAC compression technology
atrac (adaptive transform acoustic coding) is Sony's original music compression technology, which is mainly used for recording and playing MD Walkman. Through ATRAC compression technology, the storage space of music can be compressed to 1/5 of the original, which greatly increases the storage capacity of MD discs.
ATRAC3 music compression technology
ATRAC3 is an upgraded version of ATRAC compression technology and a unique music compression technology of Sony.
compared with ATRAC, ATRAC3 has a higher compression rate, which can compress music files to one tenth of the data storage space required for CD music, without compromising music quality. Because, in addition to retaining the original compression technology of ATRAC, it should also use the theory of human auditory psychology.
ATRAC3plus compression technology
ATRAC3plus is a more advanced sound compression technology developed by Sony from ATRAC3. Literally, it is known that ATRAC3plus is improved from ATRAC3 to a more perfect version, and applied to the advanced technology of Sony ATRAC3/MP3 CD Walkman.
G shockproof system
in order to improve the portability of MD Walkman and CD Walkman, Sony has made a breakthrough in the development of electronic shockproof memory system-G shockproof system. General earthquake-proof systems generally use huge memory to temporarily store data, and then rely on reading the stored data to keep continuous playback when the shock occurs, and then re-read the disc when it enters a stable stage, so it can only bear discontinuous shock, and when the remote swing amplitude is larger and the frequency is higher, there will be loss of sound. However, the G shockproof system can greatly shorten the time to reread the disc to .33 seconds, which is ten times higher than that of the general shockproof system, just in line with the normal speed of human running three steps in one second, and achieve high-efficiency shockproof effect. Even if it is used in a state of high exercise, it can still make music play without interruption.
for more explanations of new terms, please refer to series A press releases
III. The emergence and development of Walkman
1. On July 1, 1979, the world's first Walkman product came out, with a price of 33, yen
2. On June 29, 1981, People magazine in the United States, Mr. Morita wore Walkman around his waist. He is known as the father of Walkman
3. From 1984 to 1985, Sony launched Walkman with multiple functions of playing/recording/receiving, among which WM-8 was the most typical one. In the same year, Sony introduced the first CD Walkman D-5 (formerly Discman).
the WM-71S released in April, 1989 is a limited edition of Walkman's 1th anniversary, and the classic model immediately caused a buying craze.
in 5. 92, the first MD Walkman MZ-1 was born, which indicated that Walkman had entered the digital age.
6. In 24, Sony introduced a new product-Hi-MD MZ-NH1 and NH9, 1G ultra-large capacity discs, and the introduction of new technologies such as Atrac3plus compression technology once again led Walkman into a new era. Lightweight and chic MZ-NH1, stylish and generous MZ-NH9, with 4 cool colors. Can provide up to 18.5 hours of continuous playback. It comes standard with 3 lines of Chinese LCD line control, and is equipped with a vertically operated Jog dial navigation system, so that users can complete the main operations with one hand. Sony exclusively develops virtual headphone sound technology, providing four preset music deduction modes, and outputting shocking music through headphones.
7. In 24, Sony introduced NW-E series network walkman, E5, E7 and E99, which can support mp3 format. The capacities of the three products are 128MB, 256MB and 1GB respectively, and the playing time reaches 7 hours. Lightweight and stylish appearance, two-color backlit LCD screen, convenient for music retrieval, Sony's unique jog shuttle control knob can operate all functions with one hand.
8. In 25, a new series of Network Walkman went on the market, which indicated that Sony's Walkman products were more comprehensive. Sony is back in the digital music field.
NW-E1 series: circular design, fashionable and exquisite. There are five colors and two capacities of 256MB and 512MB to choose from. Up to 7 hours of playing time. Round and gentle appearance, ergonomic design, one hand can complete the operation of the main functions.
NW-E4 and 5 series: small and portable, with 4 bright colors respectively. At the same time, different capacities are available: 256MB, 512MB and 1GB. Up to 5 hours of playing time. Sony's unique fast charging function, as long as it takes 3 minutes to charge, you can enjoy 3 hours of music. The three-row lattice LCD cold screen display adds a little elegance and nobility to this series. Equipped with shuttle control knob, the operation is flexible and simple. NW-E5 series also has built-in FM radio function, which can give users more music choices.
NW-HD3: 4 body colors, compact and light design, with aluminum metal shell. 2GB capacity can store up to 13, songs with a length of about 4 minutes, while providing 3 hours of uninterrupted playback. Sony's exclusive G-shock technology enables hard disks to effectively prevent external shocks and protect music and other data.
9. In June, 25, Hi-MD Walkman-MZ-DH1p was released. Sony further tapped the potential of MD format and developed the "Hi-MD PHOTO" format, which combined Sony's widely praised sound quality with the most popular digital photo function at present, bringing consumers a more comprehensive music and shooting experience. It is equipped with 1.5” TFT color LCD, built-in 1.3 million pixels, CMOS digital camera, 4x digital zoom, and supports playing MP3, ATRAC3plus and Linear PCM (linear coding) music files.
In July 25, the strategic product NW-HD5 was released, which received rave reviews from the media and was considered as a product that could replace the iPod. The aluminum fuselage shell has three colors to choose from, with innovative operation interface and surprisingly long playing time of 4 hours. Distribution of removable built-in rechargeable lithium battery, with 7 rows of large LCD screen, and a unique "flip" screen display function, to achieve real personalized operation. Sony's unique G-sensing technology can buffer the impact on the hard disk and protect music or other data.
in November, 25, the E3 series with unique appearance was released, which was deeply loved by female users. Peas are cute and clever, and four kinds of candy are pink and beautiful. With a pop-up USB interface, it can be directly connected to a computer to complete music transmission, which is very convenient. The E3 series also has a 1-line LCD cold light screen (OEL) display, 5-hour long playback and rapid charging technology. It can bring 3 hours of music enjoyment in 3 minutes and be fully charged in 2 hours, which reduces the troubles of customers in charging. At the same time, it has a personalized design, and the clock display mode can be set according to personal preferences.
IV. Company Introduction
Sony Corporation:
In May p>1946, Masaru Ibuka, the founders of Sony Corporation, and Akio Morita * * * jointly founded "Tokyo Telecommunication Industry Co., Ltd.", which was later renamed as Sony Corporation in 1958 and headquartered in Tokyo, Japan.
since its establishment, Sony has been taking "freedom, openness and innovation" as its business philosophy, and has taken the lead in developing many innovative electronic products in the world, providing people with colorful audio-visual enjoyment and actively working hard to change people's lifestyle and entertainment.
At present, Sony has become the world's leading electronics, industrial electronics, information.