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The story of crossing the sea

1. Qi Jiang's family sent his husband by drunkenness

(Zhong Er, the son of Jin Dynasty, fled in the Spring and Autumn Period) to Qi, and Qi Huangong married him and gave him twenty cars and a corresponding number of horses. Zhong Er (six years in Qi) was very satisfied with this kind of life.

(I forgot the ideal of restoring the country to be king at all. After Qi Huangong's death, all the sons fought for power and position, which plunged Qi into civil strife. And Qi Xiaogong succeeded to the throne, and many governors were at odds with Qi. People who follow Zhong Er (Hu Yan, Zhao Shuai, etc.) think that they should not stay like this.

if I want to go somewhere else, I will discuss it under the mulberry tree. A slave girl who keeps silkworms is on a mulberry tree. She went back and reported what she heard to Zhong Er's wife, Chiang Kai-shek. Jiang killed the slave girl and said to Zhong Er, "You have plans to travel far and wide.

I have killed the person who overheard this. " Zhong Er said, "There is no such thing." Jiang said, "Go! Lust for enjoyment and contentment with the status quo will ruin your fame. "

Zhong Er refused to leave. His style discussed with Hu Yan, got Zhong Er drunk with wine, and then sent him out of Qi. After Zhong Er woke up, he picked up his brother and went after Hu Yan.

2. He Ruobi changed the defensive position to create momentum

In the ninth year of the reign of Emperor, the Sui Dynasty attacked Chen on a large scale and appointed He Ruobi as the general manager of the March. When the army was about to cross the river, He Ruobi held a toast and prayed, "I, He Ruobi, have received instructions from my ancestors from the ancestral temple, and will conquer distant places to boost our national prestige.

Punish the guilty, appease the suffering people, and cut off the vicious and cruel people. Heaven and the Yangtze River, please watch me do these things. If we can bless the good and harm the evil, the army will cross the river smoothly.

If things don't go well and I am swallowed up by the river and die in the belly of a fish, I have no regrets when I die. " Prior to this, He Ruobi asked the troops deployed along the Yangtze River to concentrate on Liyang every time they were relieved and handed over.

So every time there is handover, many flags will be erected in Liyang, and tents in military camps will be everywhere. Chen Chao people thought that the soldiers were coming to attack, so they let all the Chinese troops draw out to defend themselves. After knowing that it was Sui Jun's replacement, Chen dispersed again.

After many times, Chen Chao thought it was normal, so he stopped deploying troops to guard against it. By this time, He Ruobi had crossed the river with a great army, but Chen Chaoren didn't notice it at all. The army of Sui Dynasty attacked and occupied Chen's South Xuzhou, and captured Huang Ke, the secretariat of South Xuzhou.

3. Quench thirst and boost morale

When Cao Cao led an army to attack Zhang Xiu, it was just in the midsummer season. Cao Bing walked into a wasteland, the burning sun hung in the air, and the hot air was suffocating.

how the soldiers wish that a flowing spring suddenly appeared in front of them! However, nothing can be seen except the cracked wasteland and flying dust.

the troops are moving more and more slowly. Cao Cao was very worried. He had asked the guide that there was no water nearby and his throat was too dry.

Suddenly, he had a brainwave and rode to a high ground. With his whip pointing forward, he shouted to the listless soldiers, "There is a large piece of Merlin in front, with sour and sweet plums on it. Let's hurry and eat plums there!"

The soldiers heard that there were plums in front of them, and they could not help but produce body fluid under their tongues, which stopped their unbearable thirst and finally walked out of this wasteland quickly.

4. The story of Parker Company

Before liberation, the pen market in China was occupied by Parker Pen. Because the pen produced by the company was the most famous at that time, and a new variety "fountain pen" was introduced, the development of the company reached its peak in the 194s and 195s.

The Bello brothers in Hungary invented the ballpoint pen, which broke the market dominance of Parker Company. Because the ballpoint pen is practical, convenient and cheap, it was welcomed by consumers as soon as it came out, which greatly hit the production of Parker Company.

his value has also plummeted and he is on the verge of bankruptcy. Makoli, the company's senior director in Europe, believes that Parker Company made a fatal mistake in the market competition for ballpoint pens, instead of taking advantage of its own strengths and attacking others; On the contrary, attack others for their own shortcomings.

He raised enough money to buy Parker Company. Then immediately began to reshape the image of Parker pen, highlighting its elegant, exquisite and durable characteristics, making it a symbol of noble social status from a general popular utility.

based on this strategic idea, tactical measures have been taken. First of all, the output of Parker pens was reduced, and the original sales price was increased by 3%. Secondly, increase the advertising budget and strengthen publicity to improve the popularity of Parker pen as a symbol of social status.

The Queen of England is the head of the Commonwealth, and everything she uses shows her noble status. As a result, the trademarks and manufacturers of its products are branded noble.

Makoli knew this very well. He took pains and made repeated efforts, so that Parker's pen was qualified as the pen used by Elizabeth II. With the right direction and effective measures, Makoli's strategic goal has been realized.

in p>1989, the price of Parker pens was raised again. The old Parker pen marked by practicality declined, and the old Parker company no longer existed; The new Parker pen was revived in the form of showing off and decoration, and Parker Company was born.

5. Lure the enemy in depth to win

In early p>1947, Hu Zongnan launched a major attack on our Shaanxi-Gansu-Ningxia border region. Under the cover of the Northwest Field Army, the Party Central Committee took the initiative to evacuate Yan 'an on March 19th.

after Hu Zongnan occupied Yan' an, he thought it was a complete success and was intoxicated with the temporary victory. As everyone knows, Hu Zongnan is right in the middle of Mao Zedong's plan of "luring the enemy in depth". Under the command of Mao Zedong, our army kept in touch with the enemy with a battalion.

pretend to cover the retreat of the main force, and fight and go to Ansai in the northwest, so as to mobilize the main force of the enemy and concentrate on attacking the scattered weak enemy. However, Hu Zongnan was very cautious at first, and did not pursue our deceitful troops with its main force.

instead, we followed closely with the strength of a brigade. In order to further confuse the enemy and lure him into suspicion, our army assigned all the radio stations of six brigades to the battalion, and the radio network was opened all day and frequent contacts were made.

Sure enough, the enemy received frequent radio signals and mistook the battalion for the main force of our army. Hu Zongnan concentrated the forces of five brigades to pursue our deceitful troops, and sent the 31st brigade to Qinghuabian to ensure the safety of its left wing.

this action of the enemy is in line with our army's goal of turning a strong and concentrated enemy into an isolated and scattered enemy. The main force of our army set tight encirclement in Qinghuabian. Hu Zongnan's 31st Brigade went ahead alone.

entered my ambush ring on March 25th. The main force of our army attacked the enemy with an avalanche, annihilated more than 2,9 enemy troops and won the battle of Qinghuabian.