The company name is good and standard. A good company name can give the company a healthy and positive impression. It's worth paying a little more attention when naming. There are certain standards for a good company name. A name that meets certain standards is basically a good name, and the company has a bright future. Compare these criteria below.

1. Sounds good.

The name should be as simple as possible, and new and uncommon words should be used as little as possible. For example, Wahaha, Beibeijia, Lekofu, Arctic Ocean, Colgate, Huluxue, Lantian Liubizhi, etc. can be understood and remembered as soon as they are heard.

The pronunciation of the brand name is particularly important. Because auditory memory is stronger and more durable than visual memory, this is why some people can memorize hundreds of lyrics but find it difficult to memorize the next one. The concise pronunciation makes the name catchy and easy to write and read. From the perspective of commercial communication, it can save companies a lot of money and eliminate consumers' unfamiliarity with products.

Similar weirdness often appears in some drug names. Please imagine this scenario: a person walks into a drug store and if he asks the salesperson for a box of "micronized loratadine tablets", he may hesitate. In the process of hesitation, he is likely to choose another brand with better reading points. Therefore, smart advertisers changed the name, which only medical experts can pronounce fluently, to "Keritan", thus becoming a beautiful and unforgettable allergy medicine brand. Likewise, if you were asked to buy a box of "Aluminum Magnesium Carbonate Chewable Tablets" or "Mepro Pseudo-Anesthetic Tablets", you might not know what it is, but if you said "Great Joy" or "Contact", you would soon Remember, the former is a stomach medicine and the latter is a cold medicine.

Of course, for some fashionable foreign goods or luxury brands, such as perfumes, cosmetics, high-end fashion, etc. Their name Don doesn't have to be catchy. For example, Yves Saint Laurent and Estee Lauder, the foreign words, technical words or other difficult-to-pronounce words in these products will create a special sense of language and a special atmosphere, which can strengthen the audience's memory.

When naming foreign brands in Chinese, it should be noted that phonetic translation is more common than meaning-based translation. Therefore, the best way is to find a name with the closest pronunciation and positive association in meaning. For example, when the Volkswagen S Touran sedan entered the Chinese market for the first time, it was renamed "Tolan" because it had the courage to open up a bright future, and customers also recognized it. Later, the name "Touran" became popular on the Internet.

2. Easy to remember

Brand names should be easy to remember. If the brand name is not easy to remember, it will take longer and more money to build widespread awareness.

George Miller, a psychologist at Harvard University, believes that in short-term memory, only 7 pieces of information are easy to remember, such as 7 brands and 7 similar phone numbers. Therefore, it is important to put your own brand into the top seven. If people have to make an effort to remember your product name, they will choose the competitive brand that automatically comes to their mind.

There is a stomach medicine called Starbuck. It seems ordinary, but the homophone is used to strengthen the name in the advertisement, and the communication effect is very good. The advertisement goes like this: The mother has stomach trouble and calls her son, "Go find Stashu!" After a while, the child brought a man home: "Mom, the fourth uncle is here!" When my mother saw it, she couldn't help crying. Cough, this is Uncle Xing of Stomach Medicine, not Uncle Fourth!

After seeing this advertisement, when you go to another drugstore, I believe that the first thing that comes to your mind will be this brand, not other brands that were launched earlier.

3. Special

The personality of your name is a must, it can directly distinguish you from your competitors. Avoid naming your name similar to a brand that is already established in the market, or give it a completely opposite name that is better than it in meaning. For example, Buick's small car Sail is a 100,000-yuan car, and its name is to highlight the "racing Opel".

At the same time, you should also know whether your candidate name has been registered as a trademark by others. Many trademark service agencies or brand consulting agencies can do this.

4. Positive and positive associations

Since it is a name, it always contains a certain meaning and makes people have various associations.

We should try to avoid bad associations. After choosing a name, read it several times to see if there are any negative homophonics. A bad name will become the weakness of a brand or the laughing stock of the public, which is equivalent to building a wall for yourself that hinders sales. Especially in the food industry, if the abbreviation of a food brand name is DDT, people will associate it with pesticides. Who will buy it again? Similarly, in the "Sanlu" incident, I am afraid that there are fewer milk powder brands and I will no longer use products similar to "Sanlu" and "Lu".

5. In line with the attributes of the product

Is it a time-honored brand or outdated? Fresh or too edgy? If you want to build an old Shanghai-style, nostalgic coffee shop, call it "1931"; the name "New Elements" is more suitable for a fast-food restaurant with a distinctive style and convenience.

For an air conditioning company, the name "Chunlan" is both ideal and elegant. But Chunlan Enterprise once wanted to open up the motorcycle market, and the name is very exquisite. Men are not willing to drive Chunlan motorcycles. Later, it was renamed Chunlan S Motorcycles Chunlan Tiger and Chunlan Leopard.

Chunlanquot is a feminine name, but when it is associated with tigers and leopards, its image becomes even worse.