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"What is this?
North face, also translated as north, can be understood as the hillside on the north side of the mountain (American outdoor brand). North Face began to design, produce and sell its own brand of outdoor equipment. By the end of 1980s, TNF had become the only manufacturer in the United States covering a series of outdoor products such as coats, ski suits, backpacks and tents. The 90' s is the time when TNF shines.

catalogue

A brief history of development

maxim

culture

Sierra Nevada

Product introduction

Product technology

launch

Edit the brief history of this paragraph.

1966

Two avid hikers opened a small retail store for mountaineering supplies in San Francisco, USA, and it developed rapidly.

[Laspa uz]

north

Get up and become a well-known company selling professional mountaineering and hiking equipment. The name TNF comes from the fact that in the northern hemisphere, the northern slope of the mountain peak is the coldest, the deepest covered with snow and ice, and the most difficult to climb, which means that true mountaineers are always fearless and brave.

the year of 2008

Their Tekware series initiated a new era of outdoor clothing, and its revolutionary materials and design made TNF a 5A outdoor adventure product company in the United States. Tekware series clothing provides unprecedented comfort and security for all kinds of outdoor adventure enthusiasts.

Later, TNF chose La Sportiva S.r.L――, the best manufacturer of hiking shoes in the world, as a partner, and set foot in the design and production of hiking shoes in 2009.

After 36 years of development, TNF has become a world-famous outdoor product brand. It has always been closely linked with outdoor adventure activities with harsh natural environment. Through continuous technological innovation, outdoor equipment with higher comfort and safety performance has been designed and produced to meet the needs of all levels.

Edit this motto

The world stands aside and lets anyone who knows where he is going pass.

-David Starr Jordan

As long as a person knows where to go, the whole world will make way for him.

David Starr Jordan

Edit this culture

hippy

1966, the hippie wave gained overwhelming power in San Francisco.

From the scenic downtown of San Francisco to the north, after passing the world-famous Golden Gate Bridge, Ma Lian County is located on a long and narrow peninsula, facing the Pacific Ocean on the one hand and Golden Gate Bay on the other. The scenery is beautiful beyond description. Marion county is covered with hills and there are many tall redwoods. These redwoods are well protected and have original features. Facing the Golden Gate Bay, there is a famous small fishing port called Sha Sha Lidu. Neat streets and beautiful shops are impressive. The income of residents in Marion County is one of the highest in the United States, so they have money and leisure to engage in outdoor sports. Hiking and cycling are one of the most important activities.

hiking

Backpacking was a way of life for young people in those days. If you see a man with a Swiss army knife, a Kelty, JanSport or wilderness experience backpack, a jacket designed by Holubar or Sierra, and hiking shoes by Todd or White, he will be a backpacker in all likelihood.

They are carefree. Where there is a wall and there are trees, they lean against the wall, and where there is a floor, they sit. Jeans always wear white hips. They eat all kinds of food, such as hamburgers, hot dogs, long bread, Japanese rice balls and Indian curry rice. Instead, they talk about their favorite music, such as John Coltrane, jacques brel, Mikis Theodore Rakis, The Rolling Stones or The Grateful Dead. When they say goodbye at the railway station, they often give each other their favorite tapes. This feeling is very beautiful.

Doug and Thompson King

Doug, 20, and tomkins, 22, live in Marion County. They are such backpackers and very good friends. Not only do they often go hiking and camping together, but Doug prefers to climb mountains, and he also likes to make some mountaineering equipment himself. I don't know when Thompson Perkins became obsessed with rock climbing. Now, they will climb Mount Whitney in the Sierra Nevada by truck.

It takes about five or six hours to drive from San Francisco to the east, pass Yosemite National Park, take Highway 580 to Highway 205, and then turn to California Highway 120 to the east. Although the journey is shorter, it must cross the diogo Pass at an altitude of 303 1 m. In winter, the mountains are closed by heavy snow, and the roads are rugged and breathtaking.

Walking on the trails in Yosemite National Park is the best enjoyment. The feeling in the mountains is not found in the city. Make a blind date with a grass tree like moss stone and enjoy the beautiful scenery carved by nature for thousands of years. Under your feet are mosses growing on rocks, which are the most primitive plants and gradually turn into mud layers so that more complex grass trees can grow in the future. On both sides of the path are mountains and some cold-tolerant plants such as autumn radish. They are always struggling for survival, recycling natural waste and making the best use of it in this extremely high place.

When the sun was about to set, a cold current wrapped the carriage. Doug was tightly wrapped in his tattered coat and stared at his shoes. They are made of rough ochre fur with lace at the ankles. They used to watch him cross pastures in northern California, chop wood in Oregon and haul tuna in Lake St. Peter. They followed him in countless trucks from new york to California and stayed with him on the deck of a cargo ship sailing in the Panama Strait. Now the paper-thin sole has cracked and the fur has worn out, just like his backpack.

Grand Canyon of Colorado River

Thompson still remembers his days in the Colorado River Grand Canyon.

"I am familiar with rivers, ancient and hazy rivers, and my soul has become as deep as rivers." He still remembers the first time he read the story of Danny in Joseph coordinate system, wild chrysanthemum by the sea and us. It is the precipitation of his long-term life, so he is firm, solid, clear and lucid. His insight, profound experience, calmness in confusion and rising in pain have made him wake up from the sink.

Thompson can't forget the large tracts of wild chrysanthemums in the fields of Colorado mountains, because he always thinks of Joseph's words: "Remember the suffering in my heart with this once-blooming life." They can not only remember suffering, but also witness the exuberance, humble tenacity and blooming happiness of life.

There was silence in the depths of the canyon, and the roar of the river and the clapping of poplar leaves on the plateau below were rarely heard. Because all these voices are swallowed up by this abyss space.

Climb the red wall and cliff

Thompson climbed the Red Cliff of the Grand Canyon, which is 550 feet high, almost as high as the Washington Monument. It is gray-blue limestone, but the iron salt oozing from the rock has stained the cliff surface with sunset color. Above the "red wall", there are alternating layers of red sandstone and shale with a thickness of 1000 feet, then light blue sandstone, and the top layer is light yellow limestone.

A collision woke them up from their meditation. Outside the carriage, the owner of Loki Mountain, a huge wildebeest sheep, watched these uninvited guests from a high cliff. Its vision is about the same as that of a telescope magnified 8 times. Its feet are long enough to run in rugged areas, its hooves have hard edges, it can walk briskly and stand hard, its hooves have wonderful cup-shaped muscles in the center, which are as soft as chewing gum and attractive, it can grasp steep slopes, and it has bifurcated toes and artificial hooves, which can control the speed when going downhill. Doug said to tompkins, "This guy should be the best climber in the world.".

The journey is lonely, and their dusty faces are as empty as their pockets. Their hands were covered with hard calluses because of years of hard climbing. They stared at the open car door in silence, like thinkers thinking hard.

Edit this section of the Sierra Nevada

mountain range

The Sierra Nevada is very spectacular. It has Morgan Peak (4190m) in the east and high white granite walls, and the high wall facing each other in the west is Xingfeng Peak (3912m). There is a steep steeple Xiong Jianfeng (4 179 meters) in the south, which is covered with a lot of snow and glaciers. The southwest is a mountainous knot with several granite peaks and a large glacier of more than 4,000 meters.

This is the main vein of the Sierra Nevada, which separates the Pacific basin from the inland basin of the Owens River. The highest peaks are the Eber Peak at 465,438+080 meters and the Daidu Peak at 465,438+050 meters. Confucius Peak is located in the middle of Sierra Nevada, on the northeast edge of Yosemite National Park, with an altitude of 3,837 meters. This is the highest peak in the Sierra Nevada, which lies to the north of diogo Pass.

Whitney PK

They have climbed all these peaks, but this time they chose to climb an unknown peak on the edge of Whitney Peak, which is 44 18 meters away from the north wall. The northern line of Wumingfeng is more challenging and more difficult. They always like more creative climbing methods.

The campsite is next to a pond at an altitude of 3248 meters. The surrounding ground is flat and suitable for camping. They continued to climb a steep rock slope, on which several slender streams rushed down, and there was a grass field beside the water. Although it is only tens of square meters green, it is full of colorful wildflowers. On the right side of the grassland is a steep stone wall, and on the left is a moraine slope composed of steep and loose gravel. On top of it, it is a big, loose moraine, which sometimes sinks a foot with every step.

Boarding the glacier, Doug found a 10-meter-high wide vertical seam on the cliff on the right. He estimated that the difficulty of this wide seam was about four degrees, and he was eager to try. They climbed to the estuary above it. From here, the slope sliding to the left is sometimes close to 70 degrees, but the stone is excellent, there are no loose stones that fall easily, and almost all are hard granite. There are enough gaps in the slideway for both hands to climb, and the prominent stone edges for stepping on are often very narrow. They were very careful. Looking back from time to time, they saw a big glacier about 500 meters below, which was magnificent and frightening. Thompson Jenkins hit a loose stone, which quickly fell down the slide onto the glacier and bounced only two or three times in half a minute.

The upward slope of the slide is steeper, so they can't go any further, and the rope is used up at this time. It has been used for seven and a half hours. Only after the retreat, the two left bitterly.

"Dude, do you think our equipment and equipment are not enough?" Doug said to his friend.

"Yes, you can't make some mountaineering equipment? Let's open a shop! "

Thompson obviously thinks this is a good idea.

When the two young people returned to San Francisco, they immediately rented a small facade in the city center. Behind the shop is a processing workshop. Thompson is in charge of sales, while Doug is committed to processing products with his machine. This shop is naturally named North Face. Of course, they still don't forget to climb the mountain.

1968, Doug and Thompson Perkins officially registered North Face as a trademark. The first product is SIERRA PARKA jacket (SIERRA means mountain in English), and SIERRA PARKA jacket has also become a classic product of NORTH FACE.

"Never stop exploring" has also become the slogan of North Face products. Under the guidance of this spirit, NORTH FACE constantly challenges the limits of science and technology, and produces the most advanced and scientific mountaineering and outdoor products through strict survey, design, production technology and athlete testing.

Edit this product introduction.

1968-SIERRA parka

Since the establishment of 1968 North Face, the high-quality down products produced by North Face have enjoyed a high reputation among outdoor sports enthusiasts, especially the SIERRA PARKA down jacket, which is deeply loved by climbers. SIERRA PARKA series products were first produced in 1970s, and SIERRA PARKA series down products are still produced and sold today.

1970-Russak

RUTHSAC is a product of North Face, which takes the lead in improving the internal structure of backpacks by using curves and radians, and the interior is made of aluminum frames with cushions. RUTHSAC used a unique convenient zipper at that time, and multiple partitions were used in the backpack to increase the effective volume. Now this technology has become the industry production standard.

1975-meowing

The design of cat and meow sleeping bag takes advantage of many advantages of Polarguard materials, such as the smallest volume, the smallest weight, and the portability. The good function of Polarguard is reflected in the use in cold and humid areas, which can block the invasion of moisture. Nowadays, cat meow has become the most popular sleeping bag.

1975-Ai Ou Intention Tent

According to the theory of engineer R Buckminster Fuller, the ellipse idea was first applied to the design of backpack tents. This improvement is of epoch-making significance and improves the industrialization process of outdoor products. Beimian has developed a shock-proof and dexterous aluminum alloy tent pole, which has now become the industry standard. This triangular design makes use of the inherent strength ratio, so that the pole can bear the weight from the tent itself and the external impact evenly. Now all the North Face tents are series products of this breakthrough design.

1976-back magic

1976, Beimian put forward the design idea of improving the solid frame backpack when developing the back magic product. On the belt, the new nylon fabric is combined with the aluminum frame. This combination can counteract the relatively independent forces from different directions of the waist and shoulders, making the backpack more comfortable.

1985-hiking jacket

Since 1985 introduced the mountain jacket series, it has become a must-have item for outdoor athletes in high altitude and cold areas. All-weather mountaineering jacket series products are the first choice for many adventure queues, because all mountaineering jacket series products are produced according to strict design standards.

1999-Microcomputer

Micronamics is a new underwear fabric introduced by North Face, and it is one of the most advanced underwear fabrics on the market at present. It can keep body temperature, isolate water, and keep temperature even in humid conditions. Especially suitable for sports in cold weather.

2000-North 800 Limited

"800 LTD" limited edition down jacket, specially made by North Face, to commemorate the Millennium.

200 1-Met 5

MET5 is a high-tech coat. This coat has a special fabric fiber weaving method, which makes the fabric have a good warm effect. MET5 is equipped with a heating device, using a small rechargeable lithium battery as energy source, and the temperature of clothes can be adjusted by a regulator. North Face takes customer orientation as the goal of this high-tech coat, and the US military has shown great interest in MET5.

2003-Korean Face Edition

North Face SUV is one of the avalanche SUV series jointly developed by North Face and Chevrolet. According to the needs of climbers, the interior of this car has been completely designed, and it was listed in the United States in the spring of 2003, with an estimated price of 40,395 US dollars. This will be the first automobile product jointly developed by an automobile manufacturer and an outdoor equipment manufacturer.

Edit this product technology

1. Clothing technology

Steam core (quick-drying fabric)

B: The clothes made of this fabric are very comfortable, and we don't feel the discomfort caused by sweating during exercise at all.

A: This kind of fabric can make the sweat on your body drain to the surface of your clothes faster.

F: It can export the excess sweat on the skin surface to the outer layer of the fabric through a special weaving method.

UPF (ultraviolet resistant fabric)

B: You don't have to worry about getting sunburned if you wear clothes made of this fabric.

A: This fabric has the function of ultraviolet protection (UPF 30+), which can better protect the skin from ultraviolet damage.

F: Woven or braided sunscreen materials rely on the transfer, absorption and reflection of ultraviolet rays by fabrics.

Hyvent, Hyvent DT (waterproof and breathable fabric)

B: You don't have to worry about getting wet even if it rains heavily.

A: Polyurethane coating (PU coating) is waterproof and breathable.

F: Sandwich structure-outer layer: nylon, light weight, wear resistance and softness; Interlayer: polyurethane coating (PU coating)

Apex (wear-resistant fabric)

1F: nylon woven fabric. 1A: wear resistance. 1B: Make clothes more durable when doing outdoor sports.

2F: elastic fiber fabric. 2A: Make clothes elastic. 2B: During exercise, you can stretch your body more flexibly without being bound.

3F: Waterproof treatment (DWR treatment) 3A: Waterproof function 3B: Outdoor, even if it rains lightly, don't worry about clothes getting wet.

Gore-Tex (waterproof and breathable fabric)

B: Even in cold weather, you don't have to worry about getting wet when it rains heavily when you wear clothes made of this fabric for outdoor sports.

Answer: Expanded PTFE coating has good water resistance, air permeability and water resistance; The performance is stable in the temperature range of-250 C ~+260 C.

F: Three-layer structure-outer layer: lightweight, wear-resistant and soft nylon; Middle layer: expanded PTFE material (very thin coating, ePTFE coating): inner layer: lining, protective coating to prevent it from sticking to clothes.

Gore Winstopper (waterproof, windproof and warm fleece fabric)

B: In cold weather, it can meet the requirements of resisting cold wind and keeping warm. You can keep your body dry even in light rain.

A: It is waterproof, windproof and warm.

This is a wool fabric with waterproof and windproof properties.

Windshield (windproof wool fabric)

B: It can meet the requirements of outdoor athletes for wind protection and warmth in cold weather.

A: It has good wind-proof and warm-keeping properties.

F: It is a windproof fleece fabric unique to TNF.

TKA 10, TKA200 (wool fabric)

B: Cold outdoor in winter can meet the requirements of athletes for warmth.

This is a fabric with excellent warmth retention.

F: This is wool fabric.

2. Footwear technology

( 1) GORE-TEX[g? :t? X] Function: waterproof, breathable and wear-resistant.

(2) Vibram[ 'vaibr? M] Name and function of rubber used in soles: super wear resistance, good anti-slip, and the purity, brightness and wear resistance of rubber far exceed those of ordinary rubber soles.

(3) X-Frame? [frei:m] A technology of roll restraint and stabilization device, which has the following functions: Special "X" design protects barefoot, X-Frame? It is specially used to relieve pain, including blisters on the side of the foot and sprains of the foot.

(4) Heel protection technology of Heal Cradle [hi: l], ['kreidl] TNF, function: Heal Cradle? It can absorb vibration to the greatest extent.

(5) X-Dome[ d? Hmm ]TNF rebound technology, functions: decompression, shock prevention and lightweight.

(6) snake plate [sneik] pleit] TNF forefoot protection technology, function: flexible and not easy to slip.

(PORONTNF insole forefoot technology has the functions of minimal compression residual deformation, good sealing, high energy absorption, high cushioning, high dimensional stability and no pollution.

(northotitnf ergonomic insole design can improve the comfort during hiking.

(9) Tough [ti'nei s] side gluing technology is used for durability test to ensure waterproof and crack prevention.

(10) NorthFit is a technology to increase the space of the tongue, which can prevent the toes from swelling after exercise and cause discomfort.

(1 1) Full-grain surface belongs to high-grade upper material in leather, which has the functions of wear resistance, smooth surface and good air permeability.

3. Accessories technology

(1)X- stent delivery system

F: The carbon fiber bracket has certain elasticity to ensure no deformation, and at the same time has certain memory effect, which can adapt to different backpackers.

Answer: Carbon fiber bracket is 40% lighter than ordinary aluminum alloy bracket.

B: This X-shaped backpack support is 40% lighter than ordinary aluminum alloy support, and it has a certain memory effect.

(2) electronic VAP? Backpack system

F: Porous foam backboard is adopted to make the air form a circulating airflow on the back.

A: This backboard design reduces excess weight and increases air permeability.

B: This design can keep backpackers cool and comfortable.