It is Neighborhood; Neighborhood is a famous brand of Japanese street fashion culture. Originated in 1992, formerly known as Neighborhood NYC (NEW YORK CITY).

Neighborhood originated in 1992, formerly known as Neighborhood NYC (NEW YORK CITY), or NBHD for short. It was originally sold in UNION in SOHO district. Because the designer at the time was an American, the initial design style was more biased toward military patterns and simple graffiti.

Although Neighborhood has not become a first-class brand in the United States, since its debut, it has entered the entire Asian market, especially Japan, where people are crazy about it. Neighborhood was officially established as a brand in Japan in 1994 (different from the American version of Neighborhood NYC). The copyright and design are handed over to the Japanese, so GRAPHIC also has a Japanese design. Their intentions and characteristics can be seen in the simple font design.

Brand Story

Neighborhood is a famous brand of Japanese street fashion culture. Neighborhood's brand philosophy is to carefully handle the production details of each product, which has also become its brand purpose of "adhering to the best quality". Neighborhood is well recognized in the fashion industry and has many fans. Many world-class designers also love Neighborhood's products.

Neighborhood suddenly became popular in the trendy world since its 10th anniversary celebration. Even its mastermind, Shinsuke Takizawa, seemed to have no idea that his brand would become the target of most people 11 years later.

The above content refers to Baidu Encyclopedia-Neighborhood