Regarding the contribution of trademark evaluation, (1) is beneficial to the safety and integrity of enterprise assets. (2) It is beneficial to the management and protection of trademark registration rights. Through evaluation, the rights and interests of owners and operators can be effectively maintained and coordinated. After trademark evaluation, enterprises can invest in foreign joint ventures and joint-stock system reform at a fixed price, and trademarks can be handled in terms of transfer, license and claim according to their value. (3) help to understand the strength of enterprises and enhance their competitiveness.