Trademark transfer is the act that a trademark registrant assigns, sells or transfers a registered trademark owned and used by others. Where a registered trademark is transferred, the transferor and the transferee shall, within 6 months after the transfer, apply to the competent trademark authority for transfer registration or evaluate the price. Some countries stipulate that the transfer of trademarks should be transferred together with enterprises. China does not stipulate that the trademark is transferred with the enterprise, but stipulates that the transferee should guarantee the quality of the goods using the transferred trademark. Trademarks can also be used as investment to buy shares at a fixed price.

Trademark authorization, also known as trademark license, means that a trademark registrant authorizes others to use his registered trademark by signing a trademark authorization contract. Licensee engages in business activities (usually producing and selling a certain product or providing a certain service) according to the contract, and pays the corresponding fee-royalties to Licensor; At the same time, Licensor provides guidance and assistance in personnel training, organizational design and operation management. The Trademark Law stipulates that the licensor shall supervise the quality of the goods in which the licensee uses its registered trademark. The licensee shall guarantee the quality of the goods using the registered trademark. Where a registered trademark of another person is used with permission, the name of the licensee and the place of origin of the goods must be marked on the goods using the registered trademark.