Netizens who like Huawei mobile phones should all know that Huawei has launched a new branded mobile phone called Dingqiao M4. This mobile phone is similar to Huawei in appearance, but the sales volume is very bleak. The sales volume of the flagship store in half a month adds up to less than 1 units. Mingming is also one of the smart selection series launched by Huawei, but consumers are so embarrassed. What is the reason?

Dingqiao is not well-known and the price is too high

We all know that Huawei has a strong reputation in the market. People buy Huawei mobile phones not only for its quality, but also for its reputation built over the years. However, the name Dingqiao is too strange for both of us. Even Huawei's smart selection series will not be accepted by consumers in a short time.

In addition, the price of this mobile phone starts from 3999 yuan. As an unknown brand, the price is really not very beautiful. Although it uses Huawei's technology, the chip is Dimensity 1+, which has long been out of date, and there is no Huawei's HarmonyOS system or even Leica image. Consumers definitely think it is not worth the price.

Huawei's selling other brands of mobile phones is not accepted by the market

As a brand with a high reputation in the China market, it is Huawei's mobile phone that everyone is willing to pay. Even if other brands of mobile phones are labeled with Huawei's brand, everyone thinks it is not Huawei. Even though this brand is very similar to Huawei's, the branded mobile phone without Kirin chip and HarmonyOS system is just a "cottage phone" in the eyes of consumers. No matter how strong Huawei's sales are, many consumers in the market are unwilling to accept this mobile phone.

Everyone has classic feelings about Huawei's mobile phones, and it is not difficult for Huawei to sell other brands of mobile phones. Even if a new brand is labeled as Huawei, it may not be able to "enjoy the cool with its back against a big tree". Before they become famous, consumers are not willing to pay for it casually, and people are still more willing to buy brands they are familiar with.