Current location - Trademark Inquiry Complete Network - Trademark registration - Why is Converse’s trademark a star?
Why is Converse’s trademark a star?

There are two main types

1. Converse’s first pair of shoes, CONVER ALL SATAR, was sold by Moore in the United States. Converse was launched at the professional basketball shoe manufacturing factory in Springfield, Massachusetts. CONVER ALL SATAR also has the word "satar" symbolizing "star, star".

2. The American flag has a large number of star designs, and Converse’s logo design is inspired by the American flag at the U.S. All-Star Game. It uses stars as a symbol to meet its own development needs. . This was a marketing strategy in the early days of Converse's development. Many American athletes and Hollywood superstars brought invisible publicity to Converse, which also promoted Converse's prosperity.

Extended information

Converse’s four major products

1. Chuck Taylor All Star

The world’s first pair of ALL in 1917

p>

STAR canvas shoes are produced by Converse. The American basketball star CHUCK, who was known as the "basketball ambassador" in the early 20th century

TAYLOR (Chuck Taylor) expressed his opinions on this newly launched shoe. I love canvas shoes so much that I firmly believe that ALL

STAR shoes can help basketball players gallop on the court.

ALL STAR theoretically uses canvas as a material, which is wear-resistant. At that time, ALL STAR had only one color - white. In 1966, ALL

STAR launched a color series. With the continuous advancement of technology, more leather, rubber, etc. were gradually used as raw materials for shoemaking. In the 1970s, influenced by fashion trends, fashion began to move closer to natural and original feelings.

ALL

STAR seemed very retro at the time. It was very convenient to wear and match. You could wear it freely wherever you went, making your life simple. In 1996, ALL STAR launched ALL STAR

2000. The original canvas material of the upper was changed to leather.

2. JACK PURCELL

As one of CONVERSE's classic canvas shoes, it is named "Open Smile" because of its special SMILE curved design on the toe. JACK PURCELL[2] is a world champion who was active in Canadian badminton in the 20th century.

Sports such as badminton, tennis and squash require durable and suitable sports shoes that are suitable for them. JACK

PURCELL conducts its own research and improvement on sports shoes and participates in the development and planning. In order to commemorate For its contribution, this sneaker is named after JACK PURCELL. Later, JACK

PURCELL provided special sports shoes for the most advanced sports events.

This has won the popularity of professional players in all previous DEBIS Cup games in the United States. JACK

PURCELL’s superior craftsmanship and unique styling are also favored by Hollywood’s elite.

Hollywood legendary movie stars JAMES DEAN, DUSTIN HOFFMAN, and GEORGE HARRISON of the BEATLES band are all fans of JACK PURCELL. wholesale. Dustin Hoffman wore JACK PURCELL in the film "The Graduate".

3. Jack Purcell

In 2000, JACK

PURCELL landed in mainland China. Black, white, pink, khaki, coffee, sapphire blue, navy blue, apple green and other colorful colors are on the scene. The wear-resistant and flexible canvas upper, unique appearance design and the consistent tradition of paying attention to details show that the classic family will last forever. of elegance.

The classic Chuck

Taylor shoes are matched with the most appropriate elements of the Year of the Snake in 2013. In order to facilitate everyone's choice, converse has also specially launched two styles, high-top and low-top. , the shoes will go on sale on February 22, local time in the United States.

4. Cons

In the 1970s, Converse created Star

Chevron.

Basketball legend DR.J wore this shoe in 1976 and made it famous. Since its evolution, the Star

Chevron star arrow logo has become a symbolic mark of the Cons series. The star shoes in this series are Star Player, CVO and Cons Weapon.

Since then, the Cons series has focused its shoe design on functional shoes for skateboarding and street culture enthusiasts

Baidu Encyclopedia-Converse