Creative store business plan

Introduction: Creative projects can generally attract people's attention, thus opening up new markets. Below, I have compiled a creative shop business plan, welcome to refer to it!

Business Plan for Creative Shop Part I

Estimated market share and sales

Once the "manual workshop" is operated, it should be able to open the market quickly. Customers are no strangers to this kind of manual workshop, so there is no unacceptable difficulty. And our company not only gathers the projects and advantages of different workshops, but also has its own characteristics and new projects, which will definitely make customers shine. We expect that the company will account for about three times of the local market share at the beginning of the new listing. Sales should also be optimistic.

Analysis of the current life cycle stages

According to the survey, the birthday gift market in China is 18.5 billion yuan, and a small county with a population of 1, contains tens of millions of markets; There is also a couple gift market of 28 billion yuan; 38 billion yuan puzzle product market; 12 billion yuan cartoon animation market; Coupled with personalized digital, festive supplies, ornaments, flowers, and school supplies, the market capacity adds up, which is a huge astronomical figure. Our company will concentrate on these projects and start a business through the concept of DIY personality and creativity. Why worry about no market?

with the rapid development of social economy, people's material life has been greatly enriched, and higher requirements have been put forward for their spiritual life. Especially in the past two years, manual DIY has mushroomed, and the market is getting bigger and bigger. Judging from the current development, the market value of DIY workshop is increasing, and its application field and process development scope are also expanding. However, there are not many comprehensive DIY workshops like our company, which are in the initial stage of development, so it has great prospects and is full of opportunities and challenges.

Future market development trend

With the development of our DreamWorks and the expansion of customer base, we will start to develop our own franchise stores and chain stores. On the other hand, there should be comprehensive DIY workshops similar to our company in the market, which will inevitably occupy some of our customers and markets. The goal of our company is to attract more customers with good management, novel and attractive products within four years, and to be the first in the industry in China.

With the development of national economy, people's living standards are constantly improving, and material civilization is rising year by year, which leads people to pay more and more attention to spiritual cultivation. DIY industry provides a way for modern people to decompress and relax. Secondly, there are more and more kinds of gifts, and the general styles can no longer meet people's needs. DIY gifts are novel, unique and thoughtful. Therefore, it has great development potential.

Competing products and competitors

Open the Internet and search for handicraft production, and you can see thousands of web pages and articles as well as handicraft companies. As you can imagine, the competition in this field is fierce. Products are very different, from tradition to fashion, from mainstream to non-mainstream, from paper-cutting to carving, from painting to weaving. There are countless competitors, so the competition in this field is extremely fierce.

competitors (DIY workshops)

according to the development degree of DIY workshops, the domestic DIY workshops are mainly divided into three categories:

(1) big cities in developed coastal areas. This market has a relatively mature hand-made shop for urbanites, which is closely integrated with the website. The competition is fierce.

(2) Some large and medium-sized cities in central China. Traditional pottery workshops. The competition is relatively small.

(3) Small and medium-sized cities without DIY workshops. No competitive state.

Potential competitors

Consumers in bars, Internet cafes, KTV and other places are mostly white-collar workers, young men, women and students, and their share in the whole entertainment market is very large.

competitive advantages and disadvantages

(1) competitive advantages: our company adopts advanced modern management concepts and traditional production techniques, and has a group of elite teams, folk experts who make handicrafts and high-quality service personnel. Handicrafts produced have high standards and high quality, and have a strong competitive advantage.

(2) competitive disadvantage: lack of management experience and funds. The company is not well known. The market share is almost zero.

target market

short-term target: Tianhe district market.

medium-term target: Guangzhou and Guangdong markets.

long-term goal: the national market.

Brand

The company adopted a single brand strategy in the early stage of development, initially designated as "DreamWorks", which is conducive to establishing a clear brand image among customers, enhancing the company's corporate and brand image, and realizing the appreciation of intangible assets. Establish a trademark protection network, register brands and trademarks, including related or similar brands and trademarks, and use relevant international treaties to protect their rights and interests; Register the company's domain name on the internet in advance to lay the foundation for the development of e-commerce; Promote product brands and improve brand awareness.

products

company products: provide DIY handicraft service; Sell small handicrafts; Sell the handmade works of our customers on behalf of others.

sales channels

There are two kinds of sales channels to be adopted:

self-built sales network;

1. The company sells services directly at the store site.

2. Jewelry shops in the city.

3. School. Combining the company's service with the art labor class in primary and secondary schools not only enhances the company's image, but also cultivates a large number of students' consumption groups.

4. Handicraft shops in scenic spots in the province.

5. Online ordering and joining. With the continuous improvement of the company's sales network, the scope of joint operation will be gradually reduced. Establish the company website and customer asset management Library, actively promote the company's own stores, and establish its own marketing network. Because the self-built channels cost a lot and take a long time, the company will use indirect channels to sell products and services in parallel.

using existing channels:

the company is in its infancy, using some shopping malls, restaurants, playgrounds and other places, adopting a packaged business model, enjoying profits and taking risks, attracting well-connected and capable agents, and perfecting the self-built sales network.

promotion strategy

demo promotion: giving away a large number of products. Considering the company's long-term strategy and competitive advantage, the number of gifts is tentatively set at 1, in the first year, 2, in the second year, and 1,7 in each year after the third year.

Award-winning promotion: Award-winning promotion activities are held regularly in university campuses and busy areas, and you can get free coupons if you win the prize. Improve the popularity of the company.

member promotion system: the system implements the point system, develops a group of loyal members, not only explores potential members, but also implements the discount strategy for members.

advertising: make full use of print media, broadcast media and online media. In print media, we can also put up posters regularly, wait for advertisements in major newspapers and distribute leaflets. Do high-density publicity activities on radio and television in broadcast media. On the network media, the company website is established and publicized; Advertise on the city's cable TV.

Investment income and risk

Our company is a modern manual leisure workshop that integrates traditional China handcraft and introduces foreign fashionable handcraft elements. Standing at the forefront of fashion and leisure, it has a broad market and good prospects, a high rate of return on investment, great opportunities for income and less risk. However, there are still some risks, such as poor advertising efficiency, low visibility and scarce customers, which lead to reduced profits or even negative profits. Creative Shop Business Plan Part II

Business Background

According to the survey of China women's jewelry market by authoritative organizations in China, the per capita share of China's women's jewelry market is less than 5%, while that of developed countries is generally around 45%, and the highest is 98% in Tokyo. According to experts' prediction, the consumption rate of female products in China is increasing at an annual rate of 19%, especially among school students. With the development of society, the demand for jewelry is getting higher and higher, and the huge market space that can be expected is in sharp contrast with the poor market share. At present, there are not many products that can satisfy consumers, and the products and storefront forms in the market are also uneven. Therefore, the market development space of jewelry industry is very large.

project overview

personalized jewelry store originated in the United States and is popular in Japan, which means a jewelry store with unique style, more specialization and bright creativity. Today, when shops are flying all over the sky, personality is the soul and life of shops. Because students have a relatively large demand for ornaments, we will mainly sell students' ornaments and provide various ornaments to meet students' requirements, supplemented by toys and various home decorations, and provide various toys and personalized decorations.

Market analysis

China is a country with a large population. With the economic development of China, people's demands for life are getting higher and higher, especially for children. The requirements of primary and secondary school students for ornaments are no longer good-looking, simple and cheap, but also novel. Girls love beauty. Most girls have long flowing hair, and the headdress flower has become their necessary jewelry. Generous and beautiful nature has become their minimum requirement for jewelry. When it comes to toys, every child has them. Most girls among college students like toys. After investigation, many girls spend 3%~4% of their total money on accessories, which is a good market. However, because there are many jewelry stores, the competition is also great, so we must provide the latest exotic jewelry, the most personalized jewelry, and the best service in order to develop in this market. Therefore, we provide opportunities to learn to make all kinds of jewelry by ourselves, so that they can not only feast their eyes, but also experience the joy of making jewelry themselves!

market environment

Opening a shop online has many advantages, the most important of which are the following outstanding advantages:

(1) Less investment, quick recovery and indifference to inventory, so it is especially suitable for small shops and individuals to start businesses online.

(1) From the perspective of start-up capital, the traditional ground store opening, facade rent plus decoration fee, and the first batch of purchase funds, at least tens of thousands of start-up capital is needed. However, the start-up capital required for opening a shop online is much less. According to our plan, you can open a shop as long as you have a computer with Internet access and your diligence (to manage your own website)! Online stores are much lower than ground stores of the same size. On the Internet, you don't need to increase the rent to increase the business area, and you don't need to add extra fees to extend the business hours.

(2) From the perspective of liquidity, the purchase funds of traditional stores range from several thousand yuan to tens of thousands of yuan, while online stores don't need to press funds, so you can purchase goods when you have an order.

company introduction

1. Company's business purposes and objectives

The company adheres to the business purpose of honesty and customer interests first. We will always pay attention to customer needs, take the company website as a platform, pay attention to customer feedback information, and provide customers with various consulting services. And market-oriented, speed up the product update, so as to ensure the quality and fashion of our jewelry and meet people's desire to pursue individuality, simplicity and fashion. Relying on small profits but quick turnover, running smoothly, relying on quality and design, earning customer recognition, this is our way of management. I believe that relying on the efforts of the members of the company, our products will win a good reputation, and at the same time, they will help customers create a warm and comfortable home atmosphere. To achieve a win-win situation between the company and its customers is our goal!

2. company profile

(1) company name: nishang ornaments

(2) business scope: all kinds of headdresses, toys, and home accessories, such as various wall hangings, vases, cloth cushions, ceramic paintings, ceramic vases, carpets, electrical sets, etc.

3. Company management

(1) Management idea: Guided by the quality management theory, it is required that people and products must constantly improve, learn and grow, and at the same time, the business process should be thoroughly reconsidered and redesigned in order to make a major breakthrough in performance measurement standards and complete enterprise reengineering. The company adopts a networked hierarchical management system, which is unified in stability and change, centralization and diversification.

(2) management team: with the general manager as the management center, there are product service directors, marketing directors, website technical directors, financial directors, jewelry designers, etc.

(3) management decision-making: hold a company meeting with the general manager as the core, with the heads of all departments attending, * * * to discuss company-related affairs. The general manager has the highest decision-making power when it comes to the selection of the company's strategic direction and the determination of the scope and boundary of independent labor in different work units. While emphasizing unified command and centralization to a certain extent, corporate management also pays attention to decentralization. The front-line personnel in the work unit, that is, the heads of various departments, have the right to independently handle possible emergencies within the scope of the company's strategic parameters.

Market and Competition

According to the development of society, since there is only one child in most families nowadays, it is natural that this child will be loved by everyone, and there will be competition between parents because of loving children. All kinds of toys for children will of course pursue innovation, so our company will launch the latest toys to meet the requirements of parents. For students who can control their own money, buying exquisite ornaments is also a kind of competition for them, and the higher cost performance can better reflect their pursuit, so the company will have a great market.

Today, most boutiques are storefront shops. In order to earn storefront rent, many shops will raise product prices to make profits, and our company will clearly mark all products. Because our company is an online shop, there is no storefront fee, and the price of goods is naturally lower than that in the market. Customers can decide whether it is worth buying online by comparing prices online. This is our competitive advantage with other markets!

judging from the development of the internet, most families have computers nowadays, and shopping online is much more convenient than going to the market. Shopping in the market should not only consider whether it is crowded, but also worry about whether it will meet thieves, so that we can't choose our favorite items wholeheartedly at all. As an online shopping company, our company will not be crowded in the market and will not worry about our wallets. In addition, our company pays only when the goods arrive, and only when customers are satisfied with our products, so that customers can buy products in our company with more confidence without worrying about being cheated.

marketing

honesty, fashion, loyalty and exquisiteness.

-brand connotation of nishang ornaments

according to market analysis, market competition and the company's business objectives, the company has determined its own brand marketing strategy, which is mainly divided into three stages. In the first stage, it took one year to establish its own brand image online. At this stage, publicity and planning are mainly based on the theme of "exquisite, beautiful and generous" to create a brand-new corporate image and let consumers know.