As a world-renowned high-end cosmetics brand, Lancome is involved in many product fields, such as skin care, make-up, perfume, etc., mainly for mature women with high education level and income level, aged from 25 to 4 [1].
With his genius sensitivity to perfume, persistent adventurous spirit and his ambition to make French brands occupy a place in the global cosmetics market monopolized by American brands at that time, Lancome wrote a beautiful page in the history of world cosmetics. A rose from a French castle, with its temperament, has bloomed for 6 years in the unpredictable female psychology and unpredictable fashion rules.
In December 218, the World Brand Lab released the list of Top 5 World Brands in 218, and Lancome ranked 494th. [2]
Chinese name
LANCOME
mbth
Lancome
Industry
Makeup, skin care products, perfume
Founded in p>1935
Founder
Armand Petitjean (armand petitjean)
Brand concept, brand characteristics and brand logo.
For lovely women, Lancome is willing to create a beautiful new world for you.
Lancome
brand features
exquisiteness, elegance, temperament and extraordinary charm
brand logo
LANCOME[1] was conceived from a castle in central France. For the sake of pronunciation, the "S" letter in the name of the castle was replaced by a typical French long sound symbol. Because there are many roses planted around Lancome Castle, which is full of romantic artistic conception, roses have become the symbol of Lancome brand.
Armand, the founder of Lancome
brand, thinks that every woman is like a rose, each with its own characteristics and posture. So the brand was named after the castle, and the rose became the brand symbol of LANCOME. Lancome's original trademark contains symbols representing its three series: rose: representing perfume series; Lotus: representing skin care series; Angel: It represents the make-up series.
The Europeanized beauty represented by "Lancome" is most easily accepted by China women, because she is fashionable without losing her affinity; She is lively and has enough connotation. "
brand review
It can be said that the unremitting pursuit of women has made Armand Petitjean's great dream about Lancome come true. For these exquisite women, he created Lancome; For them, he chose roses; For them, he gathered the best scientists around him; For them, he started an unprecedented journey in the kingdom of passion.
Lancome products
Lancome is a national treasure cosmetic brand in France, with the inherent beauty and elegance of France. Lancome, which started as a perfume, has developed into an all-round cosmetic brand that guides the trend. Sixty years of beautiful history, always maintained a noble but not high-profile attitude, gave all the women who fell in love with it the gentlest protection and the most plain consideration.
brand image
Armand Roland, the father of Lancome, is a man who loves roses very much. In his estate in the suburb of Paris, Ville d'Avray is full of all kinds of roses. So he naturally chose the rose as the symbol of Lancome.
The traditional, beautiful, noble and elegant Lancome rose logo is the masterpiece of the famous painter Redouté(1759-184) who is good at painting plants and manors.
in p>1964, the standardized long-stemmed rose with small leaves became the brand image of Lancome, appearing in Lancome's advertisements and all the packaging patterns.
1974: The leaves on the pattern were removed and became a more delicate pattern.