Fendi is an Italian luxury brand, part of the Mo?t Hennessy-Louis Vuitton Group, founded by Adele Fendi in Rome, Italy in 1925.

FENDI’s most well-known “double F” logo came from the pen of “Lafayette” Karl Lagerfeld. It often appeared inadvertently on the buttons and other details of FENDI clothing and accessories, and later even became a pattern on fabrics. .

Defined the concept of "FUNFUR", which became the source of inspiration for FENDI's double FLOGO, which later became a world-renowned trademark.