Brand: Ashrank

The creator of "Excelente" quoted the four E's of "Excelente" in Spanish as the symbol of its brand. What it wants to convey is excellence, Excellent traits. The four "Es" are extended as the spiritual symbol of the enterprise, namely: the function of the product must be practical [Effective], the design must be original [Exquisite], the grasp of quality must be elite [Elite], and the belief in people-oriented service life must be eternal and lasting [Everlasting].

Inheriting the quality of the Italian royal family, adhering to the overall design concept of "nobility means enjoying the courtesy calmly", each leather goods is carefully produced - Wapello (Wapello) family leather goods brand "Excelente" "It can stand among the international famous brands for hundreds of years.

Theme

The intersection of practicality and originality deconstructing elites and eternity

The LOGO symbol composed of four E

Practical and eternal Durable function

Original, an eternal memory of creation

Elite, an eternal grasp of quality

Persistence, an eternal responsibility of life

Brand History

Ashrank brand origin: In 1875, the Italian King Vittoriano Emmanuel II designated the Wapello family as the The royal manufacturer of palace leather goods.

In 1919, the Wapello family leather bag was named "Excelente".

In 1920, the Wapello family became an introduced brand in well-known shopping malls such as Sellfridge Department Store in Europe.

In 1969, the Wapello family combined the four "E"s in the letter trademark into the brand's graphic logo. In the same year, they developed the double-track die-sewing process.

In 1978, "Excelente" launched a globalization strategy and expanded from Europe to Australia, Russia, South Korea, Taiwan, China and other markets.

In 1995, "Excelente" entered China, and its Chinese name was determined to be "Aishiranke", and it began to enter well-known shopping malls across the country.

In 1998, the "Excelente" trolley case was launched and became the preferred brand of contemporary business travel leather goods.

In 2000, the Napa series and elephant pattern series briefcases were launched and quickly became the iconic styles leading business fashion at that time.

In 2003, clutch bags and wallets using the double-track mold sewing process were launched, and Excelente became the pioneer of clutch bag products.

In 2006, the volcano explosion pattern series of briefcases, crossbody bags, clutch bags, and wallets were successfully launched and quickly became the best in leisure luggage.

Since 2007, with the continuous persistence and innovation of Ashrank people, all products have their own unique style and leather materials, and they have gradually become a pioneer in the industry.