Author: Jiangque E-commerce, first published on Zhihu

Tmall is currently a large-scale online shopping mall, which integrates brand manufacturers, manufacturers, etc. The Tmall platform provides 100% quality assurance, and Tmall stores also offer many other high-quality services. Therefore, Tmall Mall has won the trust of consumers with these high-quality services, so if you want to open a Tmall store, you must meet certain conditions.

1. Requirements for Tmall stores:

1. Requirements for merchants to settle in

Tmall stores require that merchants to settle in must be enterprises and have relevant business Proof; Tmall stores also require that the brands operated by merchants must be approved by the state, have a letter of authorization or be a trademark approved by the state.

2. Type of directly submitting an application to Tmall to open a store

①The registered capital of the store opening company is greater than or equal to RMB 1 million.

②The store company is established in accordance with the law and has been operating continuously for two years or more.

③A store opening company must have general taxpayer qualifications.

④The time to register a trademark must be more than two years. If the trademark is transferred or sold, it must also take up to one year. That is to say, the trademark status is R, and it needs to be registered for two years or more, and has not been transferred in the past year.

⑤The store deposit amount is as follows:

Flagship stores and specialty stores: The deposit for stores holding a trademark registration acceptance notice is RMB 100,000, and the deposit for stores holding registered trademarks is RMB 5 Ten thousand yuan.

Specialized stores: The deposit for stores holding a trademark registration acceptance notice is RMB 150,000, and the deposit for stores holding registered trademarks is RMB 100,000.

⑥The annual software service fee amount refers to the first-level category operated by the merchant, and is divided into two levels: RMB 30,000 and RMB 60,000.

3. The type of store opening through Tmall transfer

This type is mostly merchants who want to open a store on Tmall but have incomplete qualifications or do not meet the standards. In addition to paying the fees mentioned in Article 1, you also need to pay store purchase fees and commissions.

The transfer price of a Tmall flagship store ranges from tens of thousands to hundreds of thousands, depending on the category and operating conditions.

Generally speaking, Tmall store price > specialty store price > Taobao store price.

4. The type of opening a store through a third-party platform

This type is suitable for merchants who have their own trademarks and companies, but cannot successfully enter the store themselves. The occupancy fee is based on the difficulty of the type of occupancy and market demand.

5. Tmall stores require a deposit.

This is different from Taobao stores. The deposit for Tmall stores must be paid, and the guarantee amount for Tmall stores is very high. The first category is brand flagship stores and specialty stores. Products with the TM trademark need to pay a deposit of 100,000 yuan, and products with the R trademark need to pay a deposit of 50,000 yuan. The second category is specialty stores. Specialty stores with the TM trademark must pay a deposit of 150,000 yuan, and those with the second trademark must pay a deposit of 100,000 yuan.

If the funds paid are insufficient, they need to be made up within half a month. Merchants who have not made up the money after half a month will be supervised by Tmall until the funds are paid.

Tmall stores also need to pay annual technical service fees. For example, some first-level category products are divided into two levels: 30,000 yuan and 60,000 yuan. Another item is the real-time deduction of technical service fees. Tmall charges this fee according to a certain proportion in the background.

6. Proof required

Some brands or manufacturers need to provide business licenses and tax registration certificates that have been approved by our national certification. They need to have nationally certified trademarks, and these companies must participate in high-quality services, such as seven-day no-reason returns and exchanges, etc.

If you are an agent for some brands, you need to provide the business license and tax registration certificate of the agent brand, as well as a brand authorization certificate and some high-quality services, which are the same as the above requirements.