Lao Ganma Tao Huabi is the epitome of the vast number of poor people at the bottom of China. She is illiterate, her husband died young, and she struggles to support a family alone. The hardships can be imagined; Lao Ganma’s entrepreneurship is A poor man at the bottom seized the opportunity given by the times, and through his hard work and hard work, he successfully counterattacked and created a chili sauce empire that sells 1.3 million bottles of chili sauce in a single day and has annual sales of 4 billion yuan.
Because I am called Lao Ganma, ingenuity is everything. Product is a kind of belief and a kind of responsibility. Focusing on products is the unique quality of craftsmen. Starting her own business at the age of 42, she knows how to cherish the brand and her hard work. Therefore, focus, professionalism, quality and brand. The spirit of ingenuity has made the 42-year-old Lao Ganma a success, and has also made her a 7 billion enterprise.
Taste—simple but rich: Laoganma’s best-selling product, flavored tempeh, has been selling well for many years, but no product can compete with it. The main reason is that tempeh is a fermented product with a complex taste. The right tempeh product gives people a rich taste and is also widely used in catering dishes. It’s not that other companies don’t want to follow, but they can’t live up to Laoganma’s idea of ??tempeh. Grasp the taste of the product. The most important thing in the food war is the war of taste, and Laoganma balances spiciness and fragrance very well, so that it is accepted by the most consumers, so that many consumers will miss it if they don't eat it for a period of time.
In the fast-moving consumer industry, when making decisions, managers should try to simplify complex things, eliminate interference, grasp the main contradictions, and solve the most fundamental problems, so that the company can maintain the right direction. . For fast-moving consumer companies, the explosive growth of users and product information has made the factors that dominate corporate development intertwined, making it even more difficult to turn complexity into simplicity.
Today's Lao Gan Ma has begun to travel across the sea, selling a bottle of 70 to 80 yuan abroad, becoming a typical Chinese luxury product.