Bosideng’s customer service phone number is 400-803-5888.

Bosideng Co., Ltd. was founded in 1976 and is located in Changshu, a famous historical and cultural city with beautiful mountains and clear waters and a gathering of people. In the most competitive garment industry in China, Bosideng started from a small company with 8 sewing machines.

After 30 years of rolling development, it has created the largest down product production base in Asia, has become a well-known trademark in China, one of China's 16 internationally competitive brands, and has created brilliance that astonishes the world. performance.

Independent brands create markets

In 2005, the quota system officially became history, and the integration of the world economy brought more development opportunities to the Chinese garment industry. To achieve the goal of creating a world-famous brand, the most fundamental thing is to develop a famous brand strategy and work hard to improve the technological content of products, cultivate and promote independent brands, and promote corporate profit-oriented growth.

Bosideng borrowed ships to go to sea to speed up the international promotion of the brand. On the basis of successfully operating overseas stores and branches in Russia, the United States and other countries, we will focus on overseas financing and intelligence integration, and make full use of global market resources to achieve the goal of internationalization.

By further innovating international marketing channels, improving sales networks, and accelerating the expansion of the EU market, "Bosideng", a Chinese independent brand, will become famous in the entire world clothing market.

Down jackets are winter products, so Bosideng’s internationalization first started in Russia. In 1993, Bosideng opened a factory in Russia. Although it was withdrawn midway, it took the first step of internationalization.

Bosideng once established a U.S. branch on Seventh Avenue in Manhattan, New York, hiring excellent local designers and professionals who are familiar with the local market and good at management to be responsible for market development. Over the past three years, Bosideng's down jackets, which are reasonably priced, have styles and marketing models that are close to American consumers, have gradually been widely recognized by chain operators.

Therefore, DuPont in the United States takes advantage of Bosideng's well-known Chinese trademark to promote DuPont products; abroad, Bosideng down jackets can use the "DuPont-Bosideng" logo, leveraging the popularity of DuPont multinational companies to familiarize consumers in various countries and accept the Bosideng brand.

To build an international brand, you must first gain a firm foothold in the domestic market. After gaining experience in expanding the international market, Bosideng has established the goal of basing itself on overseas financing, integrating intelligence, and making full use of global market resources to achieve internationalization. At present, Bosideng products have entered the high-end consumer goods market in the United States, Japan, Canada, Switzerland and other countries.

In fashion capitals such as New York, Tokyo, Vancouver, and Paris, you can find the "Bosideng" brand logo on the busiest commercial streets, and you can see consumers from all over the world wearing Bosideng down jackets. .

Since 1997, Bosideng has released fashion trends to the world on behalf of China's cold-weather clothing for 10 consecutive years. It has become the clothing industry's longest-standing, most representative brand and most fashion-oriented ready-to-wear single product release.

From the slightly immature fashion capture in 1997 to the refined and elegant simplicity in 2006, in the past ten years, Bosideng has become a fashion leader in the field of winter clothing in China. .

Reference for the above content: Bosideng-Contact Us