In 2003, 36 1 Degree (Fujian) Sporting Goods Co., Ltd. was established, which followed the fruitful achievements of Buick (Fujian) Footwear Co., Ltd. in the past ten years and reduced the original achievements from 36 1 to a higher starting point.
During the period of 1994, Buick (Fujian) Shoes Co., Ltd. was established. After several years of efforts, with leading technology and strict quality management, it has been affirmed and trusted by consumers and sellers at home and abroad.
With China's entry into WTO and the formation of global economic integration, 36 1 was exported to more than 30 countries and regions in Europe, Asia, Africa and other continents through OEM, and was selected as "the best company" by the authoritative international footwear magazine Footwear News in 2000. From 20065438+0 to 2004, the sales of sports shoes in China ranked the top three for four consecutive years; In 2003, the Hungarian sales center and the first exclusive store were established in Europe, which formally connected the sales channels with the international market and pushed the brand to the world.
From 1997-2005, it has successfully fought with the Chinese national badminton team for 8 years in the world, and its brand reputation has spread all over the world.
In 2003, 36 1 was awarded the honorary title of "National Inspection-Free Product" by the General Administration of Quality Supervision, Inspection and Quarantine, which put on a crown of special significance for the brand strategy that has always won by quality.
In 2005
In 2005, there were 32 branches of 36/kloc-0 in all provinces, municipalities, autonomous regions and municipalities directly under the central government, with more than 4,500 sales outlets, which attracted excellent business partners from all over the country and broke out in 2005.
In 2005, 36 1 was awarded the honorary title of "China well-known trademark", which indicated that 36 1 became a household name in China.
On 36/2005, KLOC-0/sponsored sports delegations from Liaoning and Hubei provinces to receive prize equipment for the 10th National Games and won the honorary title of "the only designated prize equipment".
In 2005, 36 1 Company, which maintained rapid development and rapid change, ranked first in the list of the most potential enterprises in Forbes Chinese Edition 100, and became one of the most potential enterprises in China.
In 2005, the market performance of 36 1 was far ahead in Shenyang, Harbin, Beijing, Nanjing, Wuhan, Shijiazhuang, Hainan, Guangxi, Kunming and other provinces and cities 15, ranking first in comprehensive market share and becoming "the best brand in China in 2005".
In 2005, 36 1 was selected as "China 500 Most Valuable Brands", ranking first in the industry.
In 2005, 36 1 won the highest honor in China's sporting goods industry, and was recognized as "China well-known trademark" by the State Administration for Industry and Commerce, becoming one of the few leading enterprises in China with three national honors: "national inspection-free products", "China well-known trademark" and "China well-known trademark".
In 2005, 36 1 Degree (China) Co., Ltd. was established to establish the global development strategy.
History has given 36 1 a good opportunity for development. We have a higher starting point and can see a farther future.
36 1 sports shoes
In 2006
In 2006, 36 1 became the world's top partner and the only designated sport of Xiamen International Marathon with the most beautiful track in the world, * * * carried forward the marathon spirit of China with a history of more than 2,000 years.
In 2006, 36 1 joined hands with CCTV-5, the first sports media in China, to create "36 1 entertainment basketball", which set off a national basketball cultural carnival.
In 2006, 36 1 became the strategic partner of the China national team of Formula A 1 World Cup, and fully promoted the further integration of 36 1 and China cars into the world.
L in 2006, 36 1 was recognized as "China well-known trademark" by the state administration for industry and commerce, which indicated that 36 1 became an industry leader with two national honors: "China well-known trademark" and "China well-known trademark".
In June, 2006, 165438+ 10, it defeated international brands in CCTV prime-time bidding and became "CCTV's live broadcast partner of sports events in 2007-2008", which broke the situation that international giants monopolized top-level resources in the sensitive period before the Olympic Games and achieved a great breakthrough in national sports brands.
In 2007
L In the annual selection of "Influencing China" jointly organized by Wharton Business School, CCTV Global Information List, Economic Observer and Tencent.com, 36 1 won the highest award "Influencing China Annual Creative Marketing Award" together with the world's top 500 enterprises, becoming "the youngest and fastest growing brand among the selected enterprises".
In April 2007, the groundbreaking ceremony of 36 1 Science and Technology Industrial Park was held, and the project was listed as "Key Project of Fujian Province in 2007".
In 2007, 36 1 reached a top-level partnership with the Chinese national badminton team.
Join hands with Dānlín and Zhang Ning, the world's number one brave badminton players, to jointly promote the cause of badminton in China.
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In 2007, 36 1 gave full support to Xiamen International Marathon again, and gave birth to the first men's champion in China, fully promoting the spread of marathon spirit and 36 1 healthy running culture in China.
In June 2007, 165438+ 10, 36 1 China University Basketball Super League (Cubs) bravely set sail, and 36 1 and Cubs * * * jointly undertook the mission of cultivating talents for China basketball and promoting the vigorous development of China basketball.
L in 2007, 36 1 and CCTV5 continued to build "36 1 entertainment basketball". On the basis of success in 2006, we intensified the promotion of activities and jointly created the most dazzling new symbol of Oriental streetball culture.
In 2007, 36 1 sponsored the national diving championship and the Olympic trials, fully supported China Sports to win the 2008 Olympic champion, and made joint efforts with China athletes.
In 2007, 36 1 achieved a breakthrough upgrade in its strategic cooperation with Tencent.com, and the concept of "events are created and members enjoy * * *" once again led online sports marketing in China.
the year of 2008
L in 2008, 36 1 once again joined hands with the national badminton team and world badminton stars such as Li Yongbo, Dānlín and Zhang Ning to turn the national badminton team, the world's top champion team, into a national brand 36 1 professional sports equipment arena with closer cooperation.
L in 2008, 36 1 signed the contract of international 4A Beijing Ogilvy & Mather Advertising Co., Ltd. to reshape the brand in all directions and upgrade the brand strategy again.
L In 2008, 36 1 signed the Golden Gate Marathon and Ryan International Marathon, and at the same time became the world's top partner and the only designated sports equipment for the marathon in 2009, further promoting the spread of marathon spirit and 36 1 healthy running sports culture.
36 1
L in 2008, 36 1 signed the "China table tennis club super league" in China, and became its title sponsor in 2009.
At that time, 36 1 will join hands with the Table Tennis Center to make the China Table Tennis League a model of the world table tennis league and promote the vigorous development of table tennis in China and even the world.
L In 2008, the 36 1 brand TVC Challenge was awarded the same honor as the first-line international brands in the IAI Yearbook Award of China, which was sponsored by China Advertising Business Association and China Communication University and organized and implemented by IAI International Advertising Research Institute and BBI Commercial Brand Strategy Research Institute.
At the same time, 36 1 brand slogan "China bravely be yourself" was selected as one of the top ten popular slogans in 2008.
L in 2008, 165438+ 10/0, 36 1 signed the senior partner of Guangzhou 20 10 Asian Games, and joined hands with the top sports events in Asia to become the first sports brand in China to fully sponsor this event, fully integrate world-class superior resources and further accelerate globalization.
In March 2009,12,361successfully signed the OCA contract at Courtyard by Marriott Kuwait, becoming the only sports brand in China that not only sponsored the Asian Games, but also was the global official sponsor of sports organizations on all continents.
On May 7th, 2009, 36 1 signed the "China Table Tennis Club Super League" in China and became its title sponsor in 2009.
At that time, 36 1 will join hands with the Table Tennis Center to make the China Table Tennis League a model of the world table tennis league and promote the vigorous development of table tennis in China and even the world.
On June 30th, 2009, 36 1 was successfully listed on the main board of the Hong Kong Stock Exchange with the stock code of 0 136 1 HK.
On July 7th, 2009, it successfully signed a contract with the Olympic Council of Malaysia, becoming the official sponsor of its sportswear and the official sponsor of the Malaysian delegation of Guangzhou 20 10 Asian Games.
On September 5, 2009, 36 1 Children's Wear Business Center was launched, and children's wear brands were launched, taking the first step of multi-brand strategic management.
On June 28th, 2009, 36 1 officially signed a contract with the Philippine Olympic Committee in Manila, the capital of the Philippines, and became its official sportswear sponsor for 2009-20 10.
20 10 year
20 10/0,361degree (China) co., ltd. took the lead in donating 5 million yuan to Yushu disaster area through Jinjiang Charity Federation.
201April 19, 36 1 Dress up for the 12th China (Jinjiang) International Footwear Expo.
20 10 on April 24th, the 5th 36 1 China Huangshan (yi county) International Mountain Bike Festival was held in the picturesque yi county, Huangshan City.
20 10May 18, the official uniform release conference of Guangzhou 2010 Asian Games was held in Guangzhou Tianhe Gymnasium.
36 1 Cooperate with the Asian Games Organizing Committee to create official uniforms.
On June 6th, 20 10, Sun Chunlan, secretary of Fujian Provincial Party Committee, and Huang Xiaojing, governor of Fujian Province, led the main party and government leaders of all districts and cities in the province and the heads of relevant provincial departments to inspect 36 1 Wuli Industrial Park.
20 10 on July 5, hurun research institute released hurun brand list 20 10, and 36 1 successfully entered the top 100.
In 20 10, 36 1 international co., ltd announced that the group had become the exclusive title sponsor of six major events, namely, China (National) Men's Volleyball League, China (National) Men's Volleyball Grand Prix and China (National) Men's Volleyball Championship from 20 10 to 20 15.
20 10 On September 3rd, Guangzhou Design and Development Center 36 1 was officially launched.