Boy is the symbol of the British street brand London Boy. Its full name is Boy London, and its clothing logo is an eagle trademark. London Boy was once synonymous with the music and clothing culture of the 1980s. The brand was labeled as rebellious when it was first established, and constantly challenged the traditional clothing industry with a subversive concept, such as bold patterns, large T-shirt cuts, etc. Iconic features.

London Boy's unique style has led to many superstars on his fan list. However, since the brand went silent, it has gradually faded out of people's sight. It did not return until 2007 and has been sought after by many superstars around the world.

Historical evolution

Long before founding BOY, brand founders Stephane Raynor and John Krevine, who loved punk culture, opened a store on Kings Road where the father of punk Malcolm Maclaren’s store is located. I opened a small shop called Acme Attractions. At that time, King's Road was the gathering place for PUNK youth.

As a result, this original BOY store was deeply influenced by Maclaren’s style, and gradually established its own unique style in the process of eliminating the essentials and retaining the essentials.

After the store opened, BOY LONDON redefined the punk spirit. People can always see these dazzling London boys wearing homemade accessories and exaggerated makeup. Their style is black and white, simple and rough.

BOY LONDON hung his clothes for sale in a store called "LET IT ROCK" in the early days. In 1975, the label "SEX PISTOLS" (Sex Pistols) signed by Virgin Records also visited this store, and the band manager Malcolm Maclaren once bought clothes here. ?

The cover of the album "GODSAVE THE QUEEN" released by SEX PISTOLS boldly sealed the Queen of England's mouth with a "SEXPISTOLS" seal, which at the same time fully promoted the rise of the PUNK movement. BOY LONDON intercepted this image of the band, which can be said to be a product of British underground pop culture and a symbol of the British streets at that time.

Reference for the above content: Baidu Encyclopedia-Boy London