The brand Mimi is indeed registered by Fujian Fuma in mainland China, but the one I ate as a child is definitely not from Fuma, but is produced by a company in Malaysia in Shantou, Guangdong. It seems It's called Xinxing Food.

Many of the Mimi brands available on the market now are from Fujian Fuma, but older foodies know that they don’t taste right, so some online sellers specifically label Mimi crab-flavored grains as non-Fu. Continental

Mimi strips are the flagship product of Malaysia Xinxing Food Industry Co., Ltd. This food factory, established in 1976, is located in Batu Pajah, Johor, Malaysia. It produces various snacks including pancakes.

Guangdong Xiaomimi Food Co., Ltd. was founded in 1983. After more than 20 years of entrepreneurship, it has now become a backbone enterprise specializing in the production of candy in Guangdong Province and even the country.