The company takes "just for a good glass of milk" as its mission, and at the same time controls the quality of milk from the source links such as pasture planting and dairy farming, and realizes the deep connection between industrial chain, brand and consumers through cross-border joint branding, content creation and interactive marketing.

Cattle raising has developed into a dairy industry chain company integrating dairy farming, pasture planting, tourism, feed processing and dairy products processing and sales.