Reasons for trademark rejection:

1. Article 10 of the Trademark Law: The following signs shall not be used as trademarks:

(1) Same as the People's Republic of China** * Identical or similar to the country’s name, national flag, national emblem, national anthem, military flag, military emblem, military anthem, medals, etc., as well as the name, logo of the central state agency, the name of a specific location or the name of a landmark building, The graphics are the same;

(2) Identical or similar to the country name, national flag, national emblem, military flag, etc. of a foreign country, except with the consent of the government of that country;

(3) Identical or similar to the name, flag, emblem, etc. of an intergovernmental international organization, except with the consent of the organization or if it is not likely to mislead the public;

(4) It is the same as the official sign indicating the implementation of control and guarantee, The inspection marks are the same or similar, except those authorized;

(5) The names and signs of "Red Cross" and "Red Crescent" are the same or similar;

(6) It is ethnically discriminatory;

(7) It is deceptive and can easily cause the public to misunderstand the quality and other characteristics of the product or its origin;

(8) ) is harmful to socialist morals or has other adverse effects.

Place names of administrative divisions at or above the county level or foreign place names known to the public shall not be used as trademarks. However, exceptions are made where place names have other meanings or are part of collective trademarks or certification marks; registered trademarks using place names will continue to be valid.

2. Article 11 The following signs shall not be registered as trademarks:

(1) Only the common name, graphics and model of the product;

(2) Only directly express the quality, main raw materials, functions, uses, weight, quantity and other characteristics of the goods;

(3) Other lack of distinctive features.

If the marks listed in the preceding paragraph have acquired distinctive features through use and are easy to identify, they may be registered as trademarks.

3. Article 30 If a trademark applied for registration does not comply with the relevant provisions of this Law or is identical or similar to a trademark that has been registered or preliminarily approved by others on the same or similar goods, the trademark shall be subject to The Trademark Office rejected the application and did not publish it.

4. Article 31 If two or more trademark registration applicants apply for registration of the same or similar trademarks on the same goods or similar goods, the application shall be initially reviewed and announced. If the application is filed on the same day, the earlier trademark will be preliminarily reviewed and announced, and other applications will be rejected and will not be announced.