Really, they had an argument about the use of trademarks.

1. Use first, then register. On the issue of trademark ownership in China, (Zhang Hongwei Fu Yuning) implements the principle of "registration first", that is, the exclusive right to use a trademark belongs to the trademark applicant who first applied for registration and was approved according to law. Some enterprises or individuals urgently need to use trademarks, and may "use them first, then register". The hidden danger of "use first, then register" is that although unregistered trademarks can be used, if there is a trademark dispute, the law will protect the legitimate rights and interests of the "registered first" party.

2. Legal person registration, used by companies. "Legal person registration, company use" is a misunderstanding that enterprises can easily fall into when registering and using trademarks. The trademark is applied for registration by the legal representative, but (Zhang Hongwei Fu Yuning) is used by the company free of charge without any formalities.

3. If the company is established and operated with the contribution of multiple shareholders, once the legal representative withdraws his capital and "flies solo" and prohibits the company from using the original trademark, or the legal representative asks the company to pay a high trademark license fee every year, the company will suffer huge losses. It is suggested that enterprises with the above problems should transfer their trademarks to the enterprise name quickly to avoid future troubles.

4. Article 4 of the Trademark Law stipulates: "If a registered trademark needs to be used continuously after its expiration, the trademark registrant shall go through the renewal procedures in accordance with the regulations within 12 months before the expiration; If it fails to be handled during this period, a six-month extension period may be granted. (Zhang Hongwei Fu Yuning) The validity period of each renewal registration is ten years, counting from the day after the last expiration of the trademark. If it fails to go through the renewal formalities at the expiration of the period, its registered trademark shall be cancelled. "

5. Some enterprises may be revoked by the Trademark Office because of neglect of management and failure to renew their registered trademarks after expiration. This is also one of the misunderstandings in our daily use of trademarks. In order to better protect the trademark, it is suggested that you appoint a special person to manage the trademark and renew it in time for the trademark that is about to expire. I hope everyone can avoid falling into these misunderstandings and causing unnecessary losses to themselves when registering and using trademarks in the future.

the above information reference: Baidu Encyclopedia-Trademark Law