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Do I need an authorization letter to open a Tmall store?

1. The authorization letter for entering a Tmall exclusive store is an authorization letter issued by the online store. The merchant applying for exclusive store qualifications shall issue an authorization letter to Alipay.

2. Contents of the authorization letter: "To: Alipay (China) Network Technology Co., Ltd., this merchant hereby notifies your company by this letter that this merchant irrevocably authorizes your company to negotiate between this merchant and Zhejiang Tmall The provisions of the "Tmall Service Agreement" and its attachments concluded by *** between Network Co., Ltd. and Zhejiang Tmall Technology Co., Ltd. (hereinafter collectively referred to as "Tmall") shall be directed by Tmall during the validity period of the agreement. The balance of the Alipay account in the department is frozen and paid. "Extended information

Qualifications required to apply for a franchised store:

1. Brand qualifications and enterprise qualifications are required to apply for a franchised store: Franchise. The store must operate 2 or more brands.

(1) If it is the store’s own brand, you only need to provide the trademark registration certificate or trademark registration application acceptance notice issued by the State Trademark Administration. If you have handled changes, transfers, or renewals, please provide the certificate of change, transfer, or renewal or the acceptance notice issued by the Trademark Office.

(2) If you are using an agent’s brand, you must also provide a letter of authorization that cannot have geographical restrictions. Please check the investment standards page for authorization link requirements for various purposes.

2. Store qualifications are as follows:

(1) A copy of the enterprise business license (according to the "Interim Measures for the Management of the Directory of Abnormal Enterprise Operations" that took effect on October 1, 2014, required Make sure it is not in the directory of abnormal business operations and the goods sold are within the scope of business).

(1) Copy of enterprise tax registration certificate (both national tax and local tax are acceptable);

(2) Copy of organization code certificate;

(3 ) A copy of the bank account opening license;

(4) A copy of the front and back of the legal representative’s ID card;

(5) A copy of the front and back of the contact person’s ID card;

(6) Authorization letter issued by the merchant to Alipay.

Reference material: Alipay - What are the requirements for submitting a brand authorization letter template when settling in?