In principle, there is no infringement. Trademark protection is strictly limited. In principle, only registered trademarks are protected, and the scope of protection must be limited to goods or services that are similar to the goods or services approved for registration by the Trademark Office (the legal concept is similar goods or services). For example, the Alibaba "Haitao" trademark mentioned by the question is approved in Category 9 (such as computer software, etc.) and Category 35 (advertising services, etc.). If others use the "Haitao" trademark on cosmetics, in principle Alibaba has no way to stop it. of.