Legal subjectivity:

Well-known trademarks refer to trademarks in China that are well known to the relevant public. The relevant public includes consumers related to the certain type of goods or services marked by the trademark, other operators who produce the aforementioned goods or provide services, as well as sellers and related personnel involved in the distribution channels. Legal objectivity:

Article 13 of the "Regulations on the Implementation of the Trademark Law of the People's Republic of China" is well-known to the relevant public. If the holder believes that his rights have been infringed, he may apply for a trademark in accordance with the provisions of this law. Request protection for well-known trademarks. If a trademark applied for registration on the same or similar goods is a copy, imitation or translation of someone else's well-known trademark that has not been registered in China and is likely to cause confusion, it will not be registered and its use will be prohibited. Article 14 of the "Regulations on the Implementation of the Trademark Law of the People's Republic of China": Well-known trademarks shall be determined at the request of the parties as facts that need to be determined in handling trademark cases. The following factors should be considered when determining a well-known trademark: (1) The degree of awareness of the trademark by the relevant public; (2) The duration of use of the trademark; (3) The duration, extent and geographical scope of any publicity work for the trademark; (4) ) Records that the trademark is protected as a well-known trademark; (5) Other factors that make the trademark famous.