First, it is forbidden to be used as a sign of trademark registration or use: it is the same as or similar to People's Republic of China (PRC)'s national name, national flag, national emblem, military flag and medal, and it is the same as the name and graphics of a specific place name or landmark building where the central state organ is located; Identical with or similar to the name, national flag, national emblem or military flag of a foreign country, except as agreed by the government of that country; Identical with or similar to the flag, emblem or name of an intergovernmental international organization, except with the consent of the organization or not easily misleading the public; Identical with or similar to the official marks and inspection marks indicating the implementation of control and guarantee, unless authorized; Identical with or similar to the symbols and names of the Red Cross and Red Crescent; With ethnic discrimination; Exaggerate propaganda and deception; Harmful to socialist morality or having other adverse effects; The name of an administrative division at or above the county level or a place name known to the public, except that the place name has other meaning or is an integral part of a collective trademark or certification trademark, the registered trademark using the place name shall remain valid; If a trademark contains a geographical indication of a commodity, and the commodity does not come from the area marked by the indication, which misleads the public, it shall not be registered and its use shall be prohibited; However, the registration in good faith continues to be effective.

2. Signs that are prohibited from being registered as trademarks but can be used as unregistered trademarks or other signs: ① Only the common name, figure and model of the goods; Directly indicating only the quality, main raw materials, functions, uses, weight, quantity and other characteristics of a commodity; Lacking distinctive features. The above-mentioned marks can be registered as trademarks if they have obvious characteristics through use and are easy to identify. (2) Where a three-dimensional mark is used in an application for trademark registration, the shape produced only by the nature of the commodity itself, the shape of the commodity needed to obtain technical effect or the shape that makes the commodity have substantial value shall not be registered.