To open a store on Amazon, you pay platform rent: 39.9 US dollars on the North American site, 25 pounds on the European site, and 4,900 yen on the Japanese site. In addition to the store opening fees, I have also sorted out the specific fees required to operate an Amazon store. You can refer to the following:
1. Upfront costs (1) Registering a company and opening an Amazon store requires a business license. If you don’t have one, go ahead Apply to the local industrial and commercial bureau. Nowadays, registration is based on subscription. There is no charge for applying for a business license by yourself. It costs 1,500 to find an agent. It costs 100 yuan to engrave an official seal on Taobao. The company's business address is 1,000 yuan, or you can choose your own residential address. Those who know accounting can file the accounts themselves, but don’t want to go to the trouble of hiring an accounting company to do the accounting, which costs 2,000 a year.
(2) Venue: You can choose to work at home or rent an office space (the venue fee depends on the actual situation).
(3) Equipment and Network A printer for printing labels can be purchased from Xianyu for about 1,000 yuan. A second-hand computer costs about 1,500, but it cannot be registered or logged into Amazon. A brand-new computer costs about 2,500. Just make an online reservation and apply for a package. 100M is enough for Amazon. The annual fee is usually around 500.
(4) The necessary expenses for the monthly platform rental are US$39.99 per month, which is about 280 yuan, and will be deducted from the dual-currency credit card.
2. Mid-term costs (1) Product selection tools It is best to select product selection tools based on background data. The two most common product selection tools currently on the market are:
junglescout/ helium10 junglescout is about 300 yuan/month; helium10 is about 600 yuan/month; you can choose freely according to the data.
(2) Sample procurement: Select the product and find 3 to 5 suppliers to purchase. The cost is about 300 yuan.
(3) Product picture shooting The quality of product pictures is one of the elements of high-converting products. Take a good set of pictures for snacks. If you have acquaintances, please contact acquaintances. If you don’t have acquaintances, it is recommended to hire a professional service provider for photography. The cost is about 1,000 yuan.
(4) Product stocking (skip self-delivery) In the early days of FBA, it is recommended that novices not to stock up on too many goods, otherwise they will not be able to sell them when they arrive, and the capital turnover will be limited. In terms of stocking costs, calculated based on the unit price of the purchased goods, the unit price is 10 yuan, and 150 pieces is 1,500 yuan (depending on the specific situation).
(5)UPC/EAN code For necessary supplies, the UPC/EAN code is the barcode on the product packaging. Every time an item is sold, a barcode is required. It is recommended to buy it on the official website, a barcode is 5 US dollars, about 35 yuan.
(6) International logistics There is no fixed fee, which is mainly related to the weight, volume, destination and logistics of the products sold. One more thing, the international logistics mentioned here refers to the cost of the distance from domestic shipment to Amazon warehouse. The specific costs need to be calculated by yourself based on the situation.
3. Later stage (1) PPC advertising New products have just been launched and there is basically no free traffic, so it is necessary to invest in PPC advertising. While optimizing the listing page, ensure product quality and service, and then intervene in PPC advertising to speed up order placement. Prepare an advertising budget of at least 5,000 in the initial stage.
(2)FBA logistics (self-delivery skipped)
Take the US station as an example: 1 monthly inventory storage fee
2 Amazon logistics distribution fee
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3 Return processing fee
(3) Platform commission Depending on the product category, Amazon will charge a platform commission of about 8% to 15% from the sales. This commission will not be paid directly, but will be collected when calculating profits.
(4) Collection fee Whether it is third-party collection or Amazon Global Collection Service (ACCS), a handling fee of about 1% needs to be deducted. (The rate will be adjusted based on the amount)
(5) Secondary stocking Secondary stocking is mainly to prevent out of stock. If your first batch of stockings sell well, you need to restock. However, Amazon's payment cycle is about 14 days, and it even takes about a month for new sellers.
If your funds cannot be circulated, there will be a shortage of goods, so you must prepare in advance for the cost of secondary stocking + secondary stocking logistics.
(6) Trademark registration Although Amazon does not explicitly require trademark registration, it is in order to prevent follow-up infringement in the future. If conditions permit, it is best to register a trademark. The current trademark market price is: 5,500 yuan in Japan, 9,000 yuan in Europe, and 4,000 yuan in the United States.
The above lists the fees required by Amazon sellers in the United States. To summarize: Fixed fees: Floating fees: Registered company, product selection tools, venue, sample procurement equipment and network product picture shooting platform, monthly rental, product stocking, UPC/EAN code international Logistics trademark registration, PPC advertising, FBA logistics platform commission collection fees, secondary stocking, it is best to prepare a start-up capital of about 10,000 for self-delivery; for FBA, it is best to prepare a start-up capital of about 20,000 to 30,000; that’s all for this time. , leave a comment if you have any questions, I will reply one by one.