1. Total volume

Data from the Ministry of Commerce show that there were more than 5,000 cross-border e-commerce platform companies in my country in 2013, developing business on various cross-border e-commerce platforms. There are more than 200,000 enterprises, most of which are concentrated in Beijing, Shanghai, Guangdong, Zhejiang and other places.

2. Market

Currently, the main markets for cross-border e-commerce exports are concentrated in countries and regions such as the United States, Germany, France, the United Kingdom, Russia, Brazil, and Australia. If you start cross-border e-commerce today, which market should you choose? The first is the US market, followed by Japan. In addition, the demand in the European market (especially Germany) is also relatively large. However, many small language markets are also allowing many cross-border platforms to get ready. For example, the cross-border e-commerce platform Dunhuang.com’s site for the five major language areas of French, Spanish, Portuguese, Italian, and German was officially launched on January 1. , order volume surged. I believe this will also be a hot topic in the future.

3. Products

The profits of 3C, wigs and other products that were popular in the past two years are no longer; clothing has begun to rise, especially baby clothing; electronic cigarettes have suddenly emerged; furniture products are now blue ocean. According to the proportion of transaction volume at the peak of MasaPay's backend, there is still a huge demand for physical products such as women's clothing, 3C, outdoor, and home furnishings, as well as virtual products such as software, games, and community dating.

4. Advertising

Google was in great pain last year because platforms such as Facebook emerged in this industry and were eating away at the advertising costs of the Google platform. But for those born in the 1980s and 1990s, Facebook is about to become "something grandpas play with", and Pinterest, YouTube, Tumblr, Yandex, etc. have become the new favorites of advertising platforms. The editor increasingly feels that how to use social media marketing is also an important factor affecting transaction volume.

5. Investment and Financing

Miya Baby, Yangquan, Tmall International, Journey to the West, etc. have all completed financing one after another. Nationally, the areas with the most concentrated investment in cross-border e-commerce projects are: Guangdong (28%), Zhejiang (15%), Beijing (14%), and Shanghai (13%). In Zhejiang, Yiwu and Wenzhou are relatively concentrated.

6. Logistics

Building overseas warehouses is a trend. On the one hand, localization can easily gain the trust of local consumers, and on the other hand, it can save costs. However, production enterprises can choose third-party service companies to cooperate.

7. Talents

Almost all cross-border e-commerce companies are short of talents, and it is more practical for companies to train them themselves. It is recommended that companies should not poach each other and raise prices, which is not conducive to the virtuous cycle of the entire market. It is best to select talents for training in traditional enterprises, which is the easiest to get started. Nowadays, some cross-border e-commerce companies adopt the "partnership mechanism", and the effect is very obvious, and the company develops very rapidly.

8. Payment

Commonly used payment methods are: credit card (credit card dominates the payment method in the United States), overseas debit card (a large part of Germany uses bank debit card for transfer), localized payment methods (Brazil, Russia and other places have some local payment habits).

If you are not familiar with the payment habits of local residents, the audience for cross-border e-commerce is very limited, which will directly lead to the loss of your orders.

9. Positioning

It depends on whether you want to be the number one or the mommy. To be a top brand means to make your own products very good. To be a mommy is to pull together all the top brand resources and mainly provide good services. Cross-border e-commerce should be more inclined to be a "mommy".

10. Model

The mainstream model of cross-border e-commerce is not B2C, but B-B-C. Cross-border e-commerce = cross-border trade (B2B) + localized e-commerce (B2C, B2b). After traditional enterprises turn to cross-border e-commerce, they are increasingly moving towards small orders. There are three solutions for placing small orders: online wholesale + overseas warehouse model; online supply distribution model; and agent operation. ——Laogao E-commerce