The study abroad market has continued to heat up in the past decade. Data shows that the number of students studying abroad has climbed from 179,800 in 2008 to 544,500 in 2017. The study abroad credit card market has gradually become a must-have for all card issuers. land. The China Merchants Bank credit card is one of the popular ones. Let’s find out more about it with me.
China Merchants Bank Credit Card has keenly captured this market trend, deeply understood user needs, and accurately grasped the difference in needs of the two major entities in the study abroad market: international students themselves hope to develop their own independent abilities and manage credit card consumption independently; Parents hope to understand their children’s consumption situation and provide timely and effective support. On October 26, 2017, China Merchants Bank’s Overseas Study Credit Card (with additional card) was launched, innovatively providing financial services for studying abroad to “foreign student families”, and the first “1+1” family account to achieve “maximum quota sharing” between parents and children. Functions such as "flexible allocation", "independent points and independent control", "unified repayment and separate reconciliation" can meet the needs of both parents and children.
Under the "1+1" family account, international students, as additional cardholders, can have autonomy such as "independent management of quotas", "independent access to consumption details", and "independent accumulation and use of points". On this basis, China Merchants Bank Overseas Study Credit Card also provides differentiated product rights covering before, during and after studying abroad, becoming an internet celebrity product in the study abroad market.
Emergency credit limit can be activated with one click, making life while studying abroad more secure
International students living abroad will inevitably encounter situations such as urgent payment of rent, temporary return to the country, etc., and urgent need to use the card credit limit. International students holding additional cards need to urgently contact the main cardholder to increase the credit limit. If there is a time difference between China and abroad, it will be even more difficult to solve the urgent problem. China Merchants Bank's Overseas Study Credit Card innovatively creates the Limit Plus plan, which is pre-set by parents. International students can activate and increase the consumption limit with one click without any time difference and distance when they are in urgent need of emergency credit, making life while studying abroad more secure.
Acquisition of consumption details independently, making life while studying abroad more independent
Many parents of international students are worried about whether their children can consume rationally in daily life. Therefore, some credit card products for studying abroad on the market have been approved by The main card manages consumption details and bills in a unified manner to help parents manage the consumption of international students. In fact, the new generation of international students are more mature psychologically. They are able to consume rationally and have the ability to manage consumption independently. China Merchants Bank's overseas study credit card innovatively launches the "unified repayment and individual reconciliation" function. Although the parents repay the money in a unified way, international students can independently check their own consumption details, which can further cultivate the good habits of rational consumption and credit consumption among international students.
Real-time rewards for consumption points make life of studying abroad more enjoyable
China Merchants Bank’s overseas study credit card innovatively creates a real-time consumption points red envelope reward platform. International students can not only accumulate consumption points normally to their parents’ points account by swiping the card, but , you can also get additional bonus points and accumulate them into your own points account. International students can use and control reward points independently, enjoy points discounts and fun, and make their study abroad life full of small blessings.
In addition to providing functions such as "maximum limit, flexible allocation", "independent points, independent control", "unified repayment, individual reconciliation" and other functions, China Merchants Bank Overseas Study Credit Card accurately understands the needs of international students. , to create special rights and interests covering the three stages before, during and after studying abroad: Cooperating with study abroad institutions such as New Oriental Qiantu Abroad and Biyi Education to provide international students with exclusive benefits such as discounts on service fees, making application for studying abroad more worry-free; providing exclusive study abroad services Safety guarantee, international airline and hotel platform booking discounts make studying abroad safer and more affordable; global cash withdrawals are free of charge for the first 4 transactions per month, making studying abroad life more convenient.
Recently, the "2017 Chinese Outbound Students Consumption Report" released by UnionPay shows that China's annual overseas students' consumption is at least 380 billion yuan. Faced with such a huge market, industry insiders said that China Merchants Bank Credit Card is expected to seize a larger market pie with its deep understanding of market development trends, precise insights into the needs of target groups and disruptive product innovation.