As follows:

1. Follow the enemy in practice to decide the battle

"The Virtual and Real Chapter" "A soldier is like water, and water controls the flow according to the ground. Soldiers are victorious because of the enemy. Therefore, soldiers have no constant momentum, and water has no constant shape. Those who can win due to the changes of the enemy are called gods. "

"Jianmo follows the enemy to decide the battle. "Business managers must also adjust their business strategies at any time according to market changes, competitors' situations, and customer needs to ensure the survival and development of the company.

Haier Group, my country's leading home appliance company, was formerly the Qingdao Refrigerator Factory, which was established by the merger of two small collective factories in Qingdao that were on the verge of bankruptcy.

In 1984, when Zhang Ruimin was transferred to the director of Qingdao Refrigerator Factory, the factory suffered a loss of 1.47 million. Zhang Ruimin used ancient Chinese philosophical thoughts to transform a small business with many difficulties into a giant enterprise - Haier Group, which was able to break through the waves of the business world and stand out among the others.

Zhang Ruimin’s success is due to his business philosophy, which is to make full use of high technology to create markets and guide consumption. In layman's terms, it means not to compete for the existing market share, but to make a new piece of "cake" to enjoy, that is, to be the first to others in terms of product functions and performance. To this end, Haier introduced the most advanced foreign technologies and did not hesitate to borrow money and debt to establish a strategic development department.

2. Those who are good at using soldiers cultivate the Tao and protect the Dharma

"Xing Pian" "Those who are good at using soldiers cultivate the Tao and protect the Dharma."

"Cultivation of the Tao" means Establish the purpose of serving the society and the people, produce high-quality products, and give the company a good reputation among the people;

"Protecting the law" means improving the company's rules and regulations.

3. Choose people and follow the situation.

"Choose people and use the situation" in "Position". The so-called "choosing people" means choosing good generals.

In "Ji Pian", generals must possess five qualities: "wisdom, trust, benevolence, courage and strictness".

"Strategy and Attack" "The general is the auxiliary of the country. If he assists Zhou, the country will be strong; if he assists Zhou, the country will be weak."

The quality of the work of senior managers determines the enterprise The rise and fall of the company, therefore it is necessary to select talents with excellent quality to serve as factory directors and managers.

Ford Motor Company appointed James Kurzian, an expert with outstanding intelligence, as its manager, which made Ford the automobile king. General Motors appointed Sloan, the "genius of modern corporate organization", as its general manager, making the company The company's turnover increased rapidly.

"March Chapter" "It is not better to have more soldiers, but to advance without force, it is enough to join forces, predict the enemy, and recruit people." When selecting people, we must have better troops and simpler administration, and eliminate those who are weak and sick, have low cultural literacy, and work hard. For those who are unmotivated and have poor abilities, choose those with high intelligence and strength.

Enterprise development requires "selecting people", but also "letting go" and "building momentum". "The powerful ones control power because of profit" in "Ji Pian", which should be utilized and formulated according to the actual situation of the enterprise. powerful measures.

4. "Know your enemy and know yourself"

"Know your enemy and know yourself" "Know your enemy and know yourself, and you can fight a hundred battles without danger". It is also an effective and wise saying for enterprise management, requiring the enterprise's Leaders know and understand the external environment and the company's own situation.

Only by knowing all aspects of "the other" and "self" well, can we, as "Topography" says, "move without getting lost, and lift without exhaustion", exploit strengths and avoid weaknesses, and improve the consciousness of decision-making. Reduce blindness and enable enterprises to move forward smoothly along the correct channel.

Capital One, an American credit card issuer, made full use of Sun Tzu's combat principle of "know your enemy and know yourself" to collect detailed information on customers, and then conducted hundreds of interviews with consumers from all walks of life. Even thousands of release tests.

Through extensive testing and rigorous analysis, new customer groups were identified and new credit card issuance methods were formalized to minimize the company's risk.

Capital One determined the development strategy of using information and technology to reform the pricing and issuance of credit cards. In less than ten years, it developed from an unknown ordinary company to the largest and most profitable company in the United States. One of the top credit card issuers.

5. "Before fighting, the temple will count"

"Ji Pian" "If the husband has not fought, but the temple will be counted as the winner, he will be counted as more; if he has not fought, but the temple will be counted as the loser, Count less. Count more to win, and less to win. "Analyze the objective and subjective conditions, formulate a battle plan, avoid unnecessary losses, and move towards the goal of victory.

When setting up a business and selling products, it is also necessary to conduct "temple calculations" in advance, and initially determine the total capital, material resources, personnel talents, market demand, factory construction, production management, research and development, operation planning, and advertising budget , sales forecast, economic environment forecast, tax payment, material loss budget, return on investment, annual profit plan, and finally choose a favorable environment, appropriate scale, and best-selling products.

6. "Be invincible first"

"Xing Pian" "Be invincible first, then wait for the enemy to be victorious", which requires war commanders to make various preparations in advance Work to make it impossible for the enemy to invade, and when the enemy has an opportunity to take advantage of it, defeat him in one fell swoop.

In corporate competition, it is necessary to improve product quality, such as using advanced technology, equipment and processes, selecting and cultivating high-quality talents, and establishing strict quality management and inspection systems to make products exquisite and novel. , precise, solid, convenient in function, easy to use, and in a leading position among similar products.