MTEE is actually the abbreviation of MetersBonwe T-shirt. Its birth can be traced back to June 2009, when Smith Barney cooperated with Paramount Pictures and Hasbro, the copyright holders of "Transformers II: Revenge of the Fallen". When the movie opens, the Autobots and Decepticons are fighting fiercely, and the camera pans across a Meters Bonwe billboard. After that, Metersbonwe signed dozens of animated characters from DreamWorks' films including "Shrek", "Madagascar", "Kung Fu Panda" and other films, and will also cooperate with DreamWorks at a high level Upgraded to 3-year strategic cooperation.
It can be understood separately: TEE, which means the same as "T-shirt, T-Shirt". MTEE is the abbreviation of My TEE, or Meters/bonwe TEE.
The English abbreviation of Meters/bonwe printed T-shirt, a brand new category image under the Meters/bonwe brand. MTEE conducts cross-border cooperation with fashion and trend culture from all over the world, and uses T-shirt printing as a carrier to creatively present various cultures. Through tireless pursuit of high quality, it meets the fashion pursuits and individual expressions of consumers around the world, and provides We will make unremitting efforts to create China's first printed TEE. In 2010, Meters/bonwe launched its most creative product series - MTEE. With the strongest cross-border cooperation, it teamed up with nearly 20 of the most popular cartoon characters from American DreamWorks to launch the animation trend TEE, which has become a trend in China. It can be said to be the largest cross-border licensing cooperation among fashion brands. Metersbonwe MTEE series The first season of MTEE cooperates with DreamWorks animation image, focusing on the combination of Kidult culture and trends. Kidult is the merger of Kid and Adult. Kid represents child; Adult represents adult. The combination specifically refers to an adult with the mentality, mood, personality and fun of a child. Kidult has now become a fashion phenomenon and a fashionable means of maintaining a young mind. In the second and third seasons, Metersbonwe MTEE will continue to cooperate with Shanghai Art Film Studio on the "Black Cat Sheriff", "Havoc in Heaven" and "Nezha Haohai" series. Later, it will cooperate with Japan's Sanli The Hello Kitty series collaborated with Ou will also be launched one after another.
The first season of MTEE uses the most classic animation images to express the eternal innocence and childlike interest in people's hearts with creative trendy prints. The first wave of DreamWorks images launched this time includes Kung Fu Panda , Shrek, and Madagascar. On the basis of retaining their original characteristics, MTEE’s design team used more trendy elements to express the temperament of Kidult, making MTEE a must-have trendy item for young people this summer. Taste.
The most fundamental reason why Kung Fu Panda has become a popular cartoon image is that it not only retains the cute and honest image of the Chinese panda, but also adds Hollywood-style humor and creativity. This is exactly what Meters/ The source of inspiration for bonwe MTEE's design is the "kung fu" and "humor" of Kung Fu Panda as the two major elements of the design. The use of patterns avoids single printing and chooses more knitting methods to make MTEE overall more fashionable and easy to use. take.
In fact, we always put the word "monster" in front of "Shrek", which is very unfair to Shrek. In Fiona's view, Shrek is the god in her heart. MTEE reintroduces such a farting guy to everyone, using green as the main color, using many silhouettes and cute designs in the pattern design, and more importantly, adding "environmental protection" elements, making MTEE's "creative" "Trend" has more public welfare significance.
A group of animals who are full of yearning for life and freedom, from stars to warriors, Alex and his friends’ performance in Madagascar won everyone’s love, so in the MTEE Madagascar series, Madagascar is also included The passion in the product is the essence of product creativity, focusing on the variety and collision of colors, mainly using large-scale prints, and adding more text images to the design, which confirms the classic lyrics: "I like to move it, move it”! In addition to round-neck T-shirts, this time MTEE creatively used cartoon images on the lapel POLO printing, breaking the strict style of POLO shirts and making the overall look more youthful. For those who like POLO, Can be worn on more occasions.
The first wave of Meters/bonwe MTEE series will be fully launched on April 10, 2010. There will be more than a thousand styles. It is the strongest interpretation of Kidlut culture. The second wave and third wave of MTEE Three waves of products will also be fully launched in April and May this year. We are looking forward to more well-known cartoon characters participating in MTEE's creative trend.
China Merchants Bank Hello Kitty Fan Gold Card
MTEE series cooperates with China Merchants Bank Credit Card to launch Hello Kitty Fan Gold Card from April 20 to July 20, 2010 to designated Meterspan nationwide. If you use this card to purchase MTee series products in Wei store, you can enjoy an exclusive discount of 12% off, and an additional 9.5% off on discounted products with a discount of more than 50%. When there are other promotions in the store, you can enjoy the in-store discounts after 15% off the regular price.