First, relationship marketing,
It is a marketing system that establishes a good customer relationship and keeps customers highly loyal to the products of a certain enterprise or brand. Therefore, to establish a harmonious and mutually beneficial business relationship,
It is necessary to establish a relationship of mutual trust among enterprises, customers and other stakeholders. They not only emphasize winning customers and creating markets, but also emphasize maintaining and consolidating existing relationships. Its main content is scientific segmentation and management of customers, and the methods are flexible and diverse. Generally suitable for the tertiary industry. In addition, enterprises can actively manage customers by establishing customer clubs, customer credit cards and membership cards, and setting up special relationship managers for important customers.
Second, overall marketing,
Overall marketing relies on the joint efforts and close cooperation of all departments and employees of the enterprise, organically combines marketing with public relations activities, and extends the traditional marketing for end consumers to marketing for all important actors in environmental factors. It includes suppliers, distributors, end customers, employees, financial companies, governments, allies, competitors, news media and the general public, and its core idea is cooperation.
Third, direct selling,
Direct selling is a distribution business model, with a clear target customer base and no intermediate sales links, which can measure the sales effect. Enterprises can use salespeople to sell products directly. For example, Amway and Mary Kay are typical successful cases of domestic direct selling. Through face-to-face communication, professional service and profit multiplication, they have achieved amazing results. Nowadays, many enterprises are trying this marketing model.
Fourth, service marketing,